Fri, 25/01/13 – 6:49 | No Comment

Today is finally the day
I am really excited to announce my newest book is NOW AVAILABLE –  Visual Social Media Marketing: Harnessing Images, Instagram, Infographics and Pinterest to Grow Your Business Online.
About 6 …

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Articles tagged with: Social Media

Best Buy TwelpForce – Success or Failure?
Wednesday, 2 Jun, 2010 – 10:22 | 3 Comments
Best Buy TwelpForce – Success or Failure?

A few weeks ago I was looking for social media examples from big companies and I came across the Best Buy Twelp Force campaign.  I heard about the campaign originally last year when it was …

Top 10 Highlights from Ad:tech Day 1
Tuesday, 20 Apr, 2010 – 23:22 | No Comment
Top 10 Highlights from Ad:tech Day 1

Today was a great day at ad:tech San Francisco (ad:tech is a client of my company Boot Camp Digital).  With so many smart marketing people in one place there was a ton of great content.  …

Book Review: The New Rules of PR and Marketing – A Great Read
Friday, 2 Apr, 2010 – 11:26 | No Comment
Book Review: The New Rules of PR and Marketing – A Great Read

This is one of my favorite books on social media marketing because it focuses on more than just conceptual ideas.  It gives you real examples and practical advice for how to build your brand online.  …

Social Media Marketing – Just Showing Up Isn’t Good Enough Any More
Tuesday, 9 Feb, 2010 – 11:32 | 4 Comments
Social Media Marketing – Just Showing Up Isn’t Good Enough Any More

The Early Days of Social Media
When social media first began to emerge as a marketing tool, it was relatively easy for brands to break through and connect with consumers.
Consumers were curious about why brands were …

Do Big Companies get Social Media? Interview with me at SES Toronto
Sunday, 4 Oct, 2009 – 10:31 | No Comment

I had the pleasure of speaking at Search Engine Strategies Toronto on a panel about big companies and social media.  You can see my post on the presentation here (this slideshow was actually featured by …

Presentation: Introduction to Social Media
Wednesday, 30 Sep, 2009 – 14:58 | 2 Comments
Presentation: Introduction to Social Media

This is a presentation that I gave to executives at the European American Chamber of Commerce.
Introduction To Social Media
View more presentations from Krista Neher.

Here are some of the key ideas of the presentation.
Social Media is …

Cincinnati’s Biggest Digital Event – Will You Be There?
Wednesday, 23 Sep, 2009 – 10:29 | 2 Comments
Cincinnati’s Biggest Digital Event – Will You Be There?

My blog post today is inspired by going through a final call with my panelists for the Digital Hub Conference tomorrow.
Tomorrow is the start of the Digital Hub Conference (or non-conference), the biggest and best …

Ad:tech Chicago – Threadless, Allstate and Pixel Share Secrets to their Success on Twitter
Wednesday, 16 Sep, 2009 – 12:48 | No Comment
Ad:tech Chicago – Threadless, Allstate and Pixel Share Secrets to their Success on Twitter

A few weeks ago I had the opportunity to attend Ad:tech Chicago and listen to some twleaders (twitter leaders – yes it is now officially “hip” to combine any word with twitter by adding tw …

11 Ways to make the most out of LinkedIn
Monday, 14 Sep, 2009 – 10:03 | 5 Comments
11 Ways to make the most out of LinkedIn

Linkedin is a powerful yet underutilized social network.  While LinkedIn pales in size vs. Facebook, it can provide significant opportunities for marketers.  Unfortunately, many Linkedin users never get further than creating a profile and adding …

Are you Missing the Point in Social Media? It isn’t about Collecting People.
Wednesday, 5 Aug, 2009 – 11:50 | One Comment
Are you Missing the Point in Social Media? It isn’t about Collecting People.

I work with a lot of different clients on social media strategy – big, small, corporate,  agencies, small businesses, individuals – and one thing they all have in common is a tendency to focus on …