Fri, 25/01/13 – 6:49 | No Comment

Today is finally the day
I am really excited to announce my newest book is NOW AVAILABLE –  Visual Social Media Marketing: Harnessing Images, Instagram, Infographics and Pinterest to Grow Your Business Online.
About 6 …

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Articles tagged with: social media marketing

Big Announcement: I’m Writing a Text Book on Social Media Marketing!
Wednesday, 15 Sep, 2010 – 10:31 | 5 Comments

That’s right!  I wanted you to be among the first to know that I have recently confirmed a contract to work on a text book on social media marketing.  This will likely be one of …

Social Media Marketing – Just Showing Up Isn’t Good Enough Any More
Tuesday, 9 Feb, 2010 – 11:32 | 4 Comments
Social Media Marketing – Just Showing Up Isn’t Good Enough Any More

The Early Days of Social Media
When social media first began to emerge as a marketing tool, it was relatively easy for brands to break through and connect with consumers.
Consumers were curious about why brands were …

How to Create Passionate Raving Fans for Your Brand
Tuesday, 26 Jan, 2010 – 11:13 | 3 Comments
How to Create Passionate Raving Fans for Your Brand

Marketers often talk about passionate brand enthusiasts and using social media and customer service as tools to create brand loyalists and enthusiasts.
The secret truth is that getting people to like you is often as simple …

Recap from Ad:tech NY – Digital Poised for Growth, Social and Mobile HAWT.
Thursday, 3 Dec, 2009 – 11:08 | One Comment
Recap from Ad:tech NY – Digital Poised for Growth, Social and Mobile HAWT.

As you may know, I had a busy November – I spent a week in NY for the ad:tech conference (disclosure – they are a client) and then went to PubCon Las Vegas.  I wanted …

Community Management: 6 Ways to Be Strategic
Thursday, 22 Oct, 2009 – 12:12 | 7 Comments
Community Management: 6 Ways to Be Strategic

Community management is emerging as an important role for companies participating in social media.  As with any new role is takes some time to figure out exactly what the role entails and how to execute …

7 Biggest Mistakes Companies Make in Social Media
Tuesday, 30 Jun, 2009 – 11:10 | 5 Comments
7 Biggest Mistakes Companies Make in Social Media

I gave this presentation at Search Engine Strategies Toronto a few weeks ago.  There is definitely a place for companies to engage in Social Media – people talk about their problems all the time, and …

Twitterhawk – Is social media losing relevance and authenticy?
Tuesday, 10 Feb, 2009 – 11:08 | 13 Comments
Twitterhawk – Is social media losing relevance and authenticy?

I recently learned about twitterhawk, a service that lets you “auto-tweet” based on certain characteristics.
How it Works
In check out their site (I haven’t used it yet) in their words:
“We’ll find people talking NOW about your …

The Most Important Thing that your Company can do on Social Media (HINT: Not Enough people talk about it)
Tuesday, 27 Jan, 2009 – 13:44 | 9 Comments
The Most Important Thing that your Company can do on Social Media (HINT: Not Enough people talk about it)

When I mention “Social Media” to most marketers, they immediately think – Facebook, YouTube, “viral”, Myspace, Linkedin, Blogs and Twitter – and launch into a conversation on how they can leverage them.
While these are all …

10 Reasons Your Company Should NOT be on Twitter
Thursday, 8 Jan, 2009 – 15:53 | 6 Comments
10 Reasons Your Company Should NOT be on Twitter

OK, so first of all, I do LOVE twitter and am an active twitterer (@kristaneher).  BUT when it comes to companies not everyone belongs on twitter.
1. You have no real reason for being on twitter.
This …