The Marketess

The Biggest Problem with Social Media Marketing? It is Free. Sort of.

Fri, 27/08/10 – 14:00 | 2 Comments

I was doing a keynote speech for a trade show a few months ago and was asked why so many companies struggle with social media marketing. You don’t hear that people don’t “get” TV or …

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Articles tagged with: ROI

Why Digital Marketing doesn’t work… yet.

Monday, 9 Feb, 2009 – 7:34 | 2 Comments

But first, a history lesson…
Television adverting has been around since 1941. We’ve had 68 years to perfect it.
Radio advertising has been around since 1922. We’ve had 87 years to perfect it.
This is what TV advertising …

Bringing Quality Back. Keynote of the Digital Hub Non-Conference

Monday, 17 Nov, 2008 – 22:44 | No Comment

One of the themes of the Keynote by Adam Symson, EVP of Interactive at E.W. Scripps Television Group was bringing quality and marketing principles into online marketing (you can see more details of his presentation …