The Marketess

Social Media Marketing – Just Showing Up Isn’t Good Enough Any More

Tue, 9/02/10 – 11:32 | 4 Comments

The Early Days of Social Media
When social media first began to emerge as a marketing tool, it was relatively easy for brands to break through and connect with consumers.
Consumers were curious about why brands were …

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Articles tagged with: ROI

Why Digital Marketing doesn’t work… yet.

Monday, 9 Feb, 2009 – 7:34 | 2 Comments

But first, a history lesson…
Television adverting has been around since 1941. We’ve had 68 years to perfect it.
Radio advertising has been around since 1922. We’ve had 87 years to perfect it.
This is what TV advertising …

Bringing Quality Back. Keynote of the Digital Hub Non-Conference

Monday, 17 Nov, 2008 – 22:44 | No Comment

One of the themes of the Keynote by Adam Symson, EVP of Interactive at E.W. Scripps Television Group was bringing quality and marketing principles into online marketing (you can see more details of his presentation …