The Marketess

Marketers: Don’t Forget How REAL, NORMAL People Act

Tue, 15/05/12 – 11:58 | No Comment

I came across a really interesting infographic article this week about how marketers and advertisers differ from the average population. It probably isn’t a surprise that marketers use social media more and are more active …

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Articles tagged with: ROI

Why Digital Marketing doesn’t work… yet.

Monday, 9 Feb, 2009 – 7:34 | 2 Comments

But first, a history lesson…
Television adverting has been around since 1941. We’ve had 68 years to perfect it.
Radio advertising has been around since 1922. We’ve had 87 years to perfect it.
This is what TV advertising …

Bringing Quality Back. Keynote of the Digital Hub Non-Conference

Monday, 17 Nov, 2008 – 22:44 | No Comment

One of the themes of the Keynote by Adam Symson, EVP of Interactive at E.W. Scripps Television Group was bringing quality and marketing principles into online marketing (you can see more details of his presentation …