The Biggest Problem with Social Media Marketing?  It is Free. Sort of.
Fri, 27/08/10 – 14:00 | 2 Comments

I was doing a keynote speech for a trade show a few months ago and was asked why so many companies struggle with social media marketing.  You don’t hear that people don’t “get” TV or …

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Articles tagged with: PR

Book Review: The New Rules of PR and Marketing – A Great Read
Friday, 2 Apr, 2010 – 11:26 | No Comment
Book Review: The New Rules of PR and Marketing – A Great Read

This is one of my favorite books on social media marketing because it focuses on more than just conceptual ideas.  It gives you real examples and practical advice for how to build your brand online.  …

Want Something? All you have to do is ask! 5 Ways Asking Works.
Thursday, 29 Oct, 2009 – 1:52 | 4 Comments
Want Something?  All you have to do is ask! 5 Ways Asking Works.

I was recently at a Cincinnati Web Entrepreneurs Meetup, and we had a brief discussion about asking people to do something for you.  The reality is that if you are nice and respectful and people …

Why trust employees to talk on the phone but not twitter?
Thursday, 26 Feb, 2009 – 9:20 | 4 Comments
Why trust employees to talk on the phone but not twitter?

This question was recently posed on twitter, and many felt that companies should be more open in their social media approaches. Maybe it’s because I worked for a conservative packaged goods company for years, but …

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