Social Media Marketing – Just Showing Up Isn’t Good Enough Any More

The Early Days of Social Media
When social media first began to emerge as a marketing tool, it was relatively easy for brands to break through and connect with consumers.
Consumers were curious about why brands were …

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Articles tagged with: Krista Neher

Why Digital Marketing doesn’t work… yet.

But first, a history lesson…
Television adverting has been around since 1941. We’ve had 68 years to perfect it.
Radio advertising has been around since 1922. We’ve had 87 years to perfect it.
This is what TV advertising …

What You’ll Find when you open Pandora’s Box? A GREAT lesson in Community Building. What You’ll Find when you open Pandora’s Box? A GREAT lesson in Community Building.

Cincinnati hosted Pandora Founder Tim Westergren who shared with us the inspiring story of Pandora at the Fifth Social Media Breakfast.
Pandora Quick Facts

Pandora has 22 million registered users
Pandora’s …

10 Reasons Your Company Should NOT be on Twitter 10 Reasons Your Company Should NOT be on Twitter

OK, so first of all, I do LOVE twitter and am an active twitterer (@kristaneher).  BUT when it comes to companies not everyone belongs on twitter.
1. You have no real reason for being on twitter.
This …

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