Fri, 25/01/13 – 6:49 | No Comment

Today is finally the day
I am really excited to announce my newest book is NOW AVAILABLE –  Visual Social Media Marketing: Harnessing Images, Instagram, Infographics and Pinterest to Grow Your Business Online.
About 6 …

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Articles tagged with: facebook

Best Buy TwelpForce – Success or Failure?
Wednesday, 2 Jun, 2010 – 10:22 | 3 Comments
Best Buy TwelpForce – Success or Failure?

A few weeks ago I was looking for social media examples from big companies and I came across the Best Buy Twelp Force campaign.  I heard about the campaign originally last year when it was …

Why Digital Marketing Requires a Learning Organization
Wednesday, 17 Feb, 2010 – 15:08 | 9 Comments
Why Digital Marketing Requires a Learning Organization

I have been thinking a lot about learning and social media marketing lately (I am working on a series of white papers on this subject with some colleagues from P&G).
Today, marketers and ad agencies don’t …

Social Media Marketing – Just Showing Up Isn’t Good Enough Any More
Tuesday, 9 Feb, 2010 – 11:32 | 4 Comments
Social Media Marketing – Just Showing Up Isn’t Good Enough Any More

The Early Days of Social Media
When social media first began to emerge as a marketing tool, it was relatively easy for brands to break through and connect with consumers.
Consumers were curious about why brands were …

Presentation: Introduction to Social Media
Wednesday, 30 Sep, 2009 – 14:58 | 2 Comments
Presentation: Introduction to Social Media

This is a presentation that I gave to executives at the European American Chamber of Commerce.
Introduction To Social Media
View more presentations from Krista Neher.

Here are some of the key ideas of the presentation.
Social Media is …

Which Social Network to Use? Facebook vs. Linkedin vs. Myspace (Part 1 – Target Audience)
Monday, 21 Sep, 2009 – 10:30 | 4 Comments
Which Social Network to Use? Facebook vs. Linkedin vs. Myspace (Part 1 – Target Audience)

Social networks are the shiny new toy and every marketer wants to be on one.  First it was Myspace, then Facebook and now LinkedIn is emerging as a new opportunity for marketers.
While there is no …

5 Marketing Lessons I learned at the Gun Range
Monday, 27 Jul, 2009 – 9:38 | One Comment
5 Marketing Lessons I learned at the Gun Range

I recently went to a gun range (as a Canadian living the US I am mildly obsessed with American Gun Culture).  The experience was thrilling and exciting and fun and scary all at once, and …

7 Biggest Mistakes Companies Make in Social Media
Tuesday, 30 Jun, 2009 – 11:10 | 5 Comments
7 Biggest Mistakes Companies Make in Social Media

I gave this presentation at Search Engine Strategies Toronto a few weeks ago.  There is definitely a place for companies to engage in Social Media – people talk about their problems all the time, and …

Companies Doing It Right – The Most Important Thing your Company can do on Social Media
Friday, 30 Jan, 2009 – 11:31 | 6 Comments
Companies Doing It Right – The Most Important Thing your Company can do on Social Media

A few days ago I wrote about The Most Important Thing that Your Company can do on Social Media. It isn’t create a facebook page or twitter. It is far more simple.

Find people who are …

The Most Important Thing that your Company can do on Social Media (HINT: Not Enough people talk about it)
Tuesday, 27 Jan, 2009 – 13:44 | 9 Comments
The Most Important Thing that your Company can do on Social Media (HINT: Not Enough people talk about it)

When I mention “Social Media” to most marketers, they immediately think – Facebook, YouTube, “viral”, Myspace, Linkedin, Blogs and Twitter – and launch into a conversation on how they can leverage them.
While these are all …