Fri, 25/01/13 – 6:49 | No Comment

Today is finally the day
I am really excited to announce my newest book is NOW AVAILABLE –  Visual Social Media Marketing: Harnessing Images, Instagram, Infographics and Pinterest to Grow Your Business Online.
About 6 …

Read the full story »
Book Reviews

Read book reviews by The Marketess on the latest business, marketing and social media books.

Branding

The Marketess shares branding tips learned at one of the best branding companies in the world.

News & General

Look for marketing news, reviews, conference coverage and everything else.

Social Media

From blogging to twitter to facebook to myspace to outreach and beyond…

Start-up & Small Biz

Marketing a start-up or small biz presents unique challenges… Let’s talk about them.

Home » Archive by Tags

Articles tagged with: digital marketing

Top 10 Highlights from Ad:tech Day 1
Tuesday, 20 Apr, 2010 – 23:22 | No Comment
Top 10 Highlights from Ad:tech Day 1

Today was a great day at ad:tech San Francisco (ad:tech is a client of my company Boot Camp Digital).  With so many smart marketing people in one place there was a ton of great content.  …

Why Digital Marketing Requires a Learning Organization
Wednesday, 17 Feb, 2010 – 15:08 | 9 Comments
Why Digital Marketing Requires a Learning Organization

I have been thinking a lot about learning and social media marketing lately (I am working on a series of white papers on this subject with some colleagues from P&G).
Today, marketers and ad agencies don’t …

Recap from Ad:tech NY – Digital Poised for Growth, Social and Mobile HAWT.
Thursday, 3 Dec, 2009 – 11:08 | One Comment
Recap from Ad:tech NY – Digital Poised for Growth, Social and Mobile HAWT.

As you may know, I had a busy November – I spent a week in NY for the ad:tech conference (disclosure – they are a client) and then went to PubCon Las Vegas.  I wanted …

Community Management: 6 Ways to Be Strategic
Thursday, 22 Oct, 2009 – 12:12 | 7 Comments
Community Management: 6 Ways to Be Strategic

Community management is emerging as an important role for companies participating in social media.  As with any new role is takes some time to figure out exactly what the role entails and how to execute …

Cincinnati’s Biggest Digital Event – Will You Be There?
Wednesday, 23 Sep, 2009 – 10:29 | 2 Comments
Cincinnati’s Biggest Digital Event – Will You Be There?

My blog post today is inspired by going through a final call with my panelists for the Digital Hub Conference tomorrow.
Tomorrow is the start of the Digital Hub Conference (or non-conference), the biggest and best …

Are you Measuring the Right Things? Numbers That Matter.
Thursday, 30 Apr, 2009 – 12:06 | One Comment
Are you Measuring the Right Things? Numbers That Matter.

Measurements matter.  Especially online.  The internet has given us the power to track and measure all sorts of things, and it is easy to get caught up in the numbers.  The problem with focusing on …

Online Brand and Reputation Management – American Marketing Association
Wednesday, 8 Apr, 2009 – 20:50 | 9 Comments
Online Brand and Reputation Management – American Marketing Association

Today I had the pleasure of  presenting to the Word of Mouth group of the AMA (American Marketing Association).  We had a great discussion about Online Brand and Reputation Management and social media.
Attached below is …

6 Rules for Creating a World Wide Rave
Friday, 13 Feb, 2009 – 12:55 | 3 Comments
6 Rules for Creating a World Wide Rave

Today I listened in to a GREAT webinar with David Meerman Scott, author of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach …

Why Digital Marketing doesn’t work… yet.
Monday, 9 Feb, 2009 – 7:34 | 2 Comments

But first, a history lesson…
Television adverting has been around since 1941. We’ve had 68 years to perfect it.
Radio advertising has been around since 1922. We’ve had 87 years to perfect it.
This is what TV advertising …

Marketing with Meaning: Marketing that Ads Value from the Digital Hub Non-Conference
Tuesday, 18 Nov, 2008 – 15:45 | 2 Comments
Marketing with Meaning: Marketing that Ads Value from the Digital Hub Non-Conference

Add real value with your marketing was the theme of this session by Bob Gilbreath, CMO at Bridge Worldwide. This was probably my favorite presentation of the conference with a good mix of theory and …