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The Biggest Problem with Social Media Marketing? It is Free. Sort of.

Fri, 27/08/10 – 14:00 | 2 Comments

I was doing a keynote speech for a trade show a few months ago and was asked why so many companies struggle with social media marketing. You don’t hear that people don’t “get” TV or …

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7 Biggest Mistakes Companies Make in Social Media

Tuesday, 30 Jun, 2009 – 11:10 | 5 Comments

I gave this presentation at Search Engine Strategies Toronto a few weeks ago. There is definitely a place for companies to engage in Social Media – people talk about their problems all the time, and …

Why Digital Marketing doesn’t work… yet.

Monday, 9 Feb, 2009 – 7:34 | 2 Comments

But first, a history lesson…
Television adverting has been around since 1941. We’ve had 68 years to perfect it.
Radio advertising has been around since 1922. We’ve had 87 years to perfect it.
This is what TV advertising …