Fri, 25/01/13 – 6:49 | No Comment

Today is finally the day
I am really excited to announce my newest book is NOW AVAILABLE –  Visual Social Media Marketing: Harnessing Images, Instagram, Infographics and Pinterest to Grow Your Business Online.
About 6 …

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Articles tagged with: brand equity

Building Your Brand and Marketing Your Blog – WordCamp Columbus
Monday, 18 May, 2009 – 9:28 | 4 Comments
Building Your Brand and Marketing Your Blog – WordCamp Columbus

I had the honor and priviledge of speaking at wordcamp columbus on Saturday.  First of all, what a great event – props go out to the organizers for putting on such a wonderful event.
Second, I …

Online Brand and Reputation Management – American Marketing Association
Wednesday, 8 Apr, 2009 – 20:50 | 9 Comments
Online Brand and Reputation Management – American Marketing Association

Today I had the pleasure of  presenting to the Word of Mouth group of the AMA (American Marketing Association).  We had a great discussion about Online Brand and Reputation Management and social media.
Attached below is …

Protect Your Brand – Learn from The Zoo and Creation Museum
Wednesday, 3 Dec, 2008 – 7:00 | 7 Comments
Protect Your Brand – Learn from The Zoo and Creation Museum

Yesterday there was an ariticle in the Cincinnati Enquirer about a marketing partnership between the Cincinnati Zoo and the Creationist Museum.  What started as an innocent marketing program – get a discount when you visit …

Crash Course on Branding
Tuesday, 28 Oct, 2008 – 16:53 | One Comment
Crash Course on Branding

So…. what is a brand?  And why does it matter?  This blog will cover LOTS of branding stuff, so lets get started with the basics.
Before we even get into “what” a brand is, let me …