Social Media Marketing – Just Showing Up Isn’t Good Enough Any More

The Early Days of Social Media
When social media first began to emerge as a marketing tool, it was relatively easy for brands to break through and connect with consumers.
Consumers were curious about why brands were …

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Articles tagged with: advertising

Why Digital Marketing doesn’t work… yet.

But first, a history lesson…
Television adverting has been around since 1941. We’ve had 68 years to perfect it.
Radio advertising has been around since 1922. We’ve had 87 years to perfect it.
This is what TV advertising …

Why Magpie is Bad for Advertisers Why Magpie is Bad for Advertisers

There have been lots of posts on Magpie – a new service that periodically places ads in your tweets (or twitter stream) and shares the revenue with you. Essentially, if you sign up for …

Bringing Quality Back. Keynote of the Digital Hub Non-Conference Bringing Quality Back.  Keynote of the Digital Hub Non-Conference

One of the themes of the Keynote by Adam Symson, EVP of Interactive at E.W. Scripps Television Group was bringing quality and marketing principles into online marketing (you can see more details of his presentation …

Live from ad:tech – TV 3.0 – The Death of Television Networks as we Know Them Live from ad:tech – TV 3.0 – The Death of Television Networks as we Know Them

“Not only is the advertising industry somewhat desperate looking around the corner into 2009… Not only will advertising revenues go down, viewership will continue to disintegrate and go places where there isn’t any advertising.” – …

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