Social Media Marketing – Just Showing Up Isn’t Good Enough Any More

The Early Days of Social Media
When social media first began to emerge as a marketing tool, it was relatively easy for brands to break through and connect with consumers.
Consumers were curious about why brands were …

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Articles tagged with: ad:tech

Recap from Ad:tech NY – Digital Poised for Growth, Social and Mobile HAWT. Recap from Ad:tech NY – Digital Poised for Growth, Social and Mobile HAWT.

As you may know, I had a busy November – I spent a week in NY for the ad:tech conference (disclosure – they are a client) and then went to PubCon Las Vegas.  I wanted …

The Exhibit Hall at Ad:tech – The Good the Bad and the Drunk The Exhibit Hall at Ad:tech – The Good the Bad and the Drunk

The exhibit hall at ad:tech was HUGE!!!  With so many companies fighting for attention companies really had to work hard to lure you in and get 5 minutes to pitch you on their shiny new …

Live from ad:tech – TV 3.0 – The Death of Television Networks as we Know Them Live from ad:tech – TV 3.0 – The Death of Television Networks as we Know Them

“Not only is the advertising industry somewhat desperate looking around the corner into 2009… Not only will advertising revenues go down, viewership will continue to disintegrate and go places where there isn’t any advertising.” – …

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