I was recently reacquainted with an article that came out almost a year ago on Forbes called No You Can’t Pick My Brain. It Costs too Much. I posted the article on Facebook and received a bunch …
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Marketers often talk about passionate brand enthusiasts and using social media and customer service as tools to create brand loyalists and enthusiasts.
The secret truth is that getting people to like you is often as simple …
This post is a detour from my regular marketing posts….. please disregard if you are not interested in the personal randomness.
Over the weekend I was reflecting on last year and thinking about this year and …
A few weeks ago I had the pleasure of presenting to the Circuit – an IT Networking Group based in Cincinnati.
I presented on Facebook Marketing – how to get more out of Facebook.
Most of the …
I was recently at a Cincinnati Web Entrepreneurs Meetup, and we had a brief discussion about asking people to do something for you. The reality is that if you are nice and respectful and people …
Community management is emerging as an important role for companies participating in social media. As with any new role is takes some time to figure out exactly what the role entails and how to execute …
I had the pleasure of speaking at Search Engine Strategies Toronto on a panel about big companies and social media. You can see my post on the presentation here (this slideshow was actually featured by …
This is a presentation that I gave to executives at the European American Chamber of Commerce.
Introduction To Social Media
View more presentations from Krista Neher.
Here are some of the key ideas of the presentation.
Social Media is …
Companies are flocking to twitter as it continues to grow, but many struggle with how to measure the effectiveness of their twitter campaigns.
Measurement continues to be an issue for twitter overall, but fortunately, there are …
My blog post today is inspired by going through a final call with my panelists for the Digital Hub Conference tomorrow.
Tomorrow is the start of the Digital Hub Conference (or non-conference), the biggest and best …
Social networks are the shiny new toy and every marketer wants to be on one. First it was Myspace, then Facebook and now LinkedIn is emerging as a new opportunity for marketers.
While there is no …
On my way to DC to speak to a group on Capitol Hill over the summer I was reading a book called The Compound Effect. I read lots of different books and usually get a …
In gearing up for SXSW, and with a panel proposal about creating WOW and standing out with STUNTS at SXSW, I was thinking about how companies can market at an event like SXSW. At SXSW, …
In my last post I shared tips about what to do in preparation for a conference. Planning who to meet, knowing what you want to achieve and doing your research. In this post I want …
Successful social media strategies often require that it isn’t all about you. The best way to leverage social media for your brand is to look at what is already going on and how you can …
This is a blog post that I’ve been thinking about writing for a while now. I’ve been running my own business for over 2 years now, before that I worked for a cash-strapped Internet Start-up …
