The Early Days of Social Media
When social media first began to emerge as a marketing tool, it was relatively easy for brands to break through and connect with consumers.
Consumers were curious about why brands were …
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From blogging to twitter to facebook to myspace to outreach and beyond…
Marketing a start-up or small biz presents unique challenges… Let’s talk about them.
Today I listened in to a GREAT webinar with David Meerman Scott, author of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach …
I recently learned about twitterhawk, a service that lets you “auto-tweet” based on certain characteristics.
How it Works
In check out their site (I haven’t used it yet) in their words:
“We’ll find people talking NOW about your …
But first, a history lesson…
Television adverting has been around since 1941. We’ve had 68 years to perfect it.
Radio advertising has been around since 1922. We’ve had 87 years to perfect it.
This is what TV advertising …
Cincinnati hosted Pandora Founder Tim Westergren who shared with us the inspiring story of Pandora at the Fifth Social Media Breakfast.
Pandora Quick Facts
Pandora has 22 million registered users
Pandora’s …
Category: Marketing – Branding
I was fortunate enough to get a copy of Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back by Rohit Bhargava for free at a BlogHer …
When I mention “Social Media” to most marketers, they immediately think – Facebook, YouTube, “viral”, Myspace, Linkedin, Blogs and Twitter – and launch into a conversation on how they can leverage them.
While these are all …
On my way to Vegas for CES (#CES), Affiliate Summit West (#asw09) and WordCamp Las Vegas (#wordcamplv) I had the pleasure of a sweet 2 hour layover at the Cleveland airport.
While wandering around I came …
OK, so first of all, I do LOVE twitter and am an active twitterer (@kristaneher). BUT when it comes to companies not everyone belongs on twitter.
1. You have no real reason for being on twitter.
This …
The SES conference covered more than just search (in fact, most of my posts from the conference will cover topics other than search). Ethan Giffin, CEO of Groove Commerce shared some great tips on optimizing …
Yesterday there was an ariticle in the Cincinnati Enquirer about a marketing partnership between the Cincinnati Zoo and the Creationist Museum. What started as an innocent marketing program – get a discount when you visit …
Category: Marketing – Branding
I was fortunate enough to get a copy of Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back by Rohit Bhargava for free at a BlogHer …
Marketers often talk about passionate brand enthusiasts and using social media and customer service as tools to create brand loyalists and enthusiasts.
The secret truth is that getting people to like you is often as simple …
This post is a detour from my regular marketing posts….. please disregard if you are not interested in the personal randomness.
Over the weekend I was reflecting on last year and thinking about this year and …
I have been thinking a lot about learning and social media marketing lately (I am working on a series of white papers on this subject with some colleagues from P&G).
Today, marketers and ad agencies don’t …
As if we aren’t already overwhelmed with advertising, Cincinnati Bell has a new product that will not only bring more ads into your life, but will also make all of your friends hate you. Seriously. …
