I was recently reacquainted with an article that came out almost a year ago on Forbes called No You Can’t Pick My Brain. It Costs too Much. I posted the article on Facebook and received a bunch …
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That’s right! I wanted you to be among the first to know that I have recently confirmed a contract to work on a text book on social media marketing. This will likely be one of …
I was doing a keynote speech for a trade show a few months ago and was asked why so many companies struggle with social media marketing. You don’t hear that people don’t “get” TV or …
Seriously, what is in it for me? That is what I care about. Whether it is your social media advertising, display ads or even traditional marketing. What is in it for me? Why should I …
In a recent post on TechCrunch Facebook developers revealed some of the Secret Sauce behind the algorithm that determines what shows up on the Facebook News Feed.
The News Feed is the first thing that a …
A few weeks ago I was looking for social media examples from big companies and I came across the Best Buy Twelp Force campaign. I heard about the campaign originally last year when it was …
Last week I ran a corporate training program for a large ad agency in New York and we had a lot of discussion about search and social media.
We know that people search for things. A …
Today was a great day at ad:tech San Francisco (ad:tech is a client of my company Boot Camp Digital). With so many smart marketing people in one place there was a ton of great content. …
This is one of my favorite books on social media marketing because it focuses on more than just conceptual ideas. It gives you real examples and practical advice for how to build your brand online. …
Yesterday I arrived home from Oklahoma City (I was speaking at the Women Entrepreneurs Inspire conference) and when collecting my mail my attention was drawn to a brown envelope that said Important Information Enclosed. It …
I have been thinking a lot about learning and social media marketing lately (I am working on a series of white papers on this subject with some colleagues from P&G).
Today, marketers and ad agencies don’t …
On my way to DC to speak to a group on Capitol Hill over the summer I was reading a book called The Compound Effect. I read lots of different books and usually get a …
In gearing up for SXSW, and with a panel proposal about creating WOW and standing out with STUNTS at SXSW, I was thinking about how companies can market at an event like SXSW. At SXSW, …
In my last post I shared tips about what to do in preparation for a conference. Planning who to meet, knowing what you want to achieve and doing your research. In this post I want …
Successful social media strategies often require that it isn’t all about you. The best way to leverage social media for your brand is to look at what is already going on and how you can …
This is a blog post that I’ve been thinking about writing for a while now. I’ve been running my own business for over 2 years now, before that I worked for a cash-strapped Internet Start-up …
