I was recently reacquainted with an article that came out almost a year ago on Forbes called No You Can’t Pick My Brain. It Costs too Much. I posted the article on Facebook and received a bunch …
Read the full story »Read book reviews by The Marketess on the latest business, marketing and social media books.
The Marketess shares branding tips learned at one of the best branding companies in the world.
Look for marketing news, reviews, conference coverage and everything else.
From blogging to twitter to facebook to myspace to outreach and beyond…
Marketing a start-up or small biz presents unique challenges… Let’s talk about them.
In marketing mistakes often happen. In social media marketing there was the famous #MotrinMoms fiasco. In traditional marketing Groupon has recently come under attack for their *insensitive* commercial during the superbowl. In the case of …
Many social media success stories are built on the same marketing fundamentals that have been around for many years. This is a great book for any marketer to read about how to “get people talking …
I’ve read a lot of articles recently about why advertising agencies (and people in general) don’t “get” social media marketing. I do a lot of training and consulting with ad agencies and big consumer brand …
Category – Marketing – Branding
Rating: 3.5/5 stars
Overview – Brand Marketing Book
If you are building a brand or a business you need to think about positioning and branding. What is it that you want to stand …
Sometimes, I get sick of hearing myself talk about “Social Media”, “Humanizing Your Brand” and “Conversations”. Today I am going to tell you a story instead.
The reality is that people want to feel like they …
I hear it again and again – social media marketing doesn’t get results. The biggest reason is that most social media marketing plans aren’t structured to get results.
Typically there are one of two problems: either …
This is a blog post that I’ve been thinking about writing for a while now. I’ve been running my own business for over 2 years now, before that I worked for a cash-strapped Internet Start-up …
In December I had the pleasure of speaking about social media and internet marketing at the FMB conference in Belo Horizonte in Brazil.
The conference was amazing – lots of very friendly and passionate people. I …
I recently did a webinar as a part of an advertising agency training program, and I was asked a question that I have heard a number of times – so what will the future hold …
I recently did a custom corporate training program for a large marketing company and advertising agency, and one of the questions that came up (and it usually does with big companies) is “who should own …
On my way to DC to speak to a group on Capitol Hill over the summer I was reading a book called The Compound Effect. I read lots of different books and usually get a …
In gearing up for SXSW, and with a panel proposal about creating WOW and standing out with STUNTS at SXSW, I was thinking about how companies can market at an event like SXSW. At SXSW, …
In my last post I shared tips about what to do in preparation for a conference. Planning who to meet, knowing what you want to achieve and doing your research. In this post I want …
Successful social media strategies often require that it isn’t all about you. The best way to leverage social media for your brand is to look at what is already going on and how you can …
This is a blog post that I’ve been thinking about writing for a while now. I’ve been running my own business for over 2 years now, before that I worked for a cash-strapped Internet Start-up …
