The Biggest Problem with Social Media Marketing?  It is Free. Sort of.
Fri, 27/08/10 – 14:00 | 2 Comments

I was doing a keynote speech for a trade show a few months ago and was asked why so many companies struggle with social media marketing.  You don’t hear that people don’t “get” TV or …

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Hey Everyone – Monetize Your Friends!
Tuesday, 18 Nov, 2008 – 19:17 | 2 Comments
Hey Everyone – Monetize Your Friends!

As if we aren’t already overwhelmed with advertising, Cincinnati Bell has a new product that will not only bring more ads into your life, but will also make all of your friends hate you. Seriously. …

Exhibiting at Conferences – Save Money without Looking Cheap
Tuesday, 28 Oct, 2008 – 19:21 | No Comment
Exhibiting at Conferences – Save Money without Looking Cheap

OK, so you’re interested in exhibiting at conferences.  GREAT IDEA.  Depending on your industry hitting the conference circuit can be a great way to reach high value customers and especially the influencers.
Why?  Generally only those …

How to Get a Logo on the Cheap
Tuesday, 28 Oct, 2008 – 17:50 | 9 Comments
How to Get a Logo on the Cheap

A logo is one of the more important things for any small business or startup.  While for some, a logo seems like a difficult and potentially expensive task, the reality is that you can create …

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