Social Media Marketing – Just Showing Up Isn’t Good Enough Any More

The Early Days of Social Media
When social media first began to emerge as a marketing tool, it was relatively easy for brands to break through and connect with consumers.
Consumers were curious about why brands were …

Read the full story »
Book Reviews

Read book reviews by The Marketess on the latest business, marketing and social media books.

Branding

The Marketess shares branding tips learned at one of the best branding companies in the world.

News & General

Look for marketing news, reviews, conference coverage and everything else.

Social Media

From blogging to twitter to facebook to myspace to outreach and beyond…

Start-up & Small Biz

Marketing a start-up or small biz presents unique challenges… Let’s talk about them.

Home » Archive by Category

Articles in Start-up & Small Biz

Hey Everyone – Monetize Your Friends! Hey Everyone – Monetize Your Friends!

As if we aren’t already overwhelmed with advertising, Cincinnati Bell has a new product that will not only bring more ads into your life, but will also make all of your friends hate you. Seriously. …

Exhibiting at Conferences – Save Money without Looking Cheap Exhibiting at Conferences – Save Money without Looking Cheap

OK, so you’re interested in exhibiting at conferences.  GREAT IDEA.  Depending on your industry hitting the conference circuit can be a great way to reach high value customers and especially the influencers.
Why?  Generally only those …

How to Get a Logo on the Cheap How to Get a Logo on the Cheap

A logo is one of the more important things for any small business or startup.  While for some, a logo seems like a difficult and potentially expensive task, the reality is that you can create …

Get Adobe Flash playerPlugin by wpburn.com wordpress themes