Articles in Social Media
I work with a lot of different clients on social media strategy – big, small, corporate, agencies, small businesses, individuals – and one thing they all have in common is a tendency to focus on …
I recently went to a gun range (as a Canadian living the US I am mildly obsessed with American Gun Culture). The experience was thrilling and exciting and fun and scary all at once, and …
I gave this presentation at Search Engine Strategies Toronto a few weeks ago. There is definitely a place for companies to engage in Social Media – people talk about their problems all the time, and …
As you may know, I’m speaking at Search Engine Strategies Toronto next week (June 8 – 10) at the panel “Social Media: Do big companies get it?”. I’ve been doing social media work with P&G, …
I recently led a social media strategy presentation for a multi-functional marketing team. I asked how many people were on twitter. Almost every hand in the room went up. Great (I thought). I asked how …
I was recently at sxsw, where some of the best, brightest and most interesting people come together for 5 days of panels, networking, parties and discussions.
On the last evening an interesting debate ensued about what …
I recently spoke at SES (Search Engine Strategies) London on a panel about social media, and I gave a presentation on engaging in social media. Check out my fellow panelists (who are extremely smart women …
This question was recently posed on twitter, and many felt that companies should be more open in their social media approaches. Maybe it’s because I worked for a conservative packaged goods company for years, but …
Today I listened in to a GREAT webinar with David Meerman Scott, author of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach …
I recently learned about twitterhawk, a service that lets you “auto-tweet” based on certain characteristics.
How it Works
In check out their site (I haven’t used it yet) in their words:
“We’ll find people talking NOW about your …
