I have been thinking a lot about learning and social media marketing lately (I am working on a series of white papers on this subject with some colleagues from P&G).
Today, marketers and ad agencies don’t …

The Early Days of Social Media
When social media first began to emerge as a marketing tool, it was relatively easy for brands to break through and connect with consumers.
Consumers were curious about why brands were …

Marketers often talk about passionate brand enthusiasts and using social media and customer service as tools to create brand loyalists and enthusiasts.
The secret truth is that getting people to like you is often as simple …

A few weeks ago I had the pleasure of presenting to the Circuit – an IT Networking Group based in Cincinnati.
I presented on Facebook Marketing – how to get more out of Facebook.
Most of the …

I was putting together a tracking report for a client last week and was looking to get as much historical search volume behind a few keywords on twitter as possible.  The goal was to show …

I was recently at a Cincinnati Web Entrepreneurs Meetup, and we had a brief discussion about asking people to do something for you.  The reality is that if you are nice and respectful and people …

Community management is emerging as an important role for companies participating in social media.  As with any new role is takes some time to figure out exactly what the role entails and how to execute …

This is a presentation that I gave to executives at the European American Chamber of Commerce.
Introduction To Social Media
View more presentations from Krista Neher.

Here are some of the key ideas of the presentation.
Social Media is …

Companies are flocking to twitter as it continues to grow, but many struggle with how to measure the effectiveness of their twitter campaigns.
Measurement continues to be an issue for twitter overall, but fortunately, there are …

Social networks are the shiny new toy and every marketer wants to be on one.  First it was Myspace, then Facebook and now LinkedIn is emerging as a new opportunity for marketers.
While there is no …