Fri, 25/01/13 – 6:49 | No Comment

Today is finally the day
I am really excited to announce my newest book is NOW AVAILABLE –  Visual Social Media Marketing: Harnessing Images, Instagram, Infographics and Pinterest to Grow Your Business Online.
About 6 …

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Articles in Social Media

Are You in the Business of Getting Likes on Facebook?
Thursday, 21 Jun, 2012 – 9:37 | 2 Comments
Are You in the Business of Getting Likes on Facebook?

No.  You are in the business of what you actually do….  designing sneakers, selling soap or offering accounting services.  Whatever business your in, that is what you actually do.  Unless you are in the business of …

The 2 Minute Social Media Post Rule
Tuesday, 5 Jun, 2012 – 14:30 | One Comment
The 2 Minute Social Media Post Rule

The Biggest Problem with Social Media
I have said for a while in my training now that the biggest problem with social media is that it is free.  What I mean by this is that brands …

Brands and Social Media: Stop Making it Your Own Game.
Monday, 19 Dec, 2011 – 8:38 | One Comment
Brands and Social Media: Stop Making it Your Own Game.

Successful social media strategies often require that it isn’t all about you.  The best way to leverage social media for your brand is to look at what is already going on and how you can …

Online Brand Management with Social Media: My Presentation at PubCon 2011
Tuesday, 29 Nov, 2011 – 7:55 | One Comment

PubCon is one of my favorite conferences to speak at every year, and I normally do a few different presentations at the event.  Today I wanted to share with you my favorite presentation: Online Brand …

What we Can Learn from the Chapstick ScrewUp
Tuesday, 1 Nov, 2011 – 14:01 | 3 Comments
What we Can Learn from the Chapstick ScrewUp

I was reading about the Chapstick social media fiasco on AdWeek today, and it struck me that there are a number of lessons that we can learn from this kind of mistake.

In case you missed …

Are You Giving Your Fans What They Want (what they really, really want)?
Tuesday, 25 Oct, 2011 – 10:57 | No Comment
Are You Giving Your Fans What They Want (what they really, really want)?

Yes, that was a line from the Spice Girls. You are Welcome.
One of the biggest challenges for businesses on Facebook (or on any social media channel) is to understand the actual content that will drive …

Trust me. Social Media Works. The SCIENTIFICALLY PROVEN Reasons Why Social Media Works.
Tuesday, 18 Oct, 2011 – 9:40 | 3 Comments
Trust me. Social Media Works. The SCIENTIFICALLY PROVEN Reasons Why Social Media Works.

Often times social media consultants say “Trust me. This stuff works.  I know it works.”  And some of the time they are right.  The problem is that they don’t know how to articulate why and …

Not Everything That Counts can be Counted and Not Everything that can be Counted Counts: Measuring Social Media
Tuesday, 6 Sep, 2011 – 11:48 | No Comment
Not Everything That Counts can be Counted and Not Everything that can be Counted Counts: Measuring Social Media

I’ve recently done a lot of presentations on social media ROI and the question that everyone has is “How do I track ROI from Social Media?”.
This is a legitimate question, and one that you should …

Charlie Sheen Shows Us that you Can’t Measure Influence
Thursday, 10 Mar, 2011 – 8:46 | No Comment
Charlie Sheen Shows Us that you Can’t Measure Influence

I’ve been thinking a lot about influence and influencers lately.  It is the title of my SXSW panel (along with the talented Kevin Dugan, David Binkowski and Saul Colt).  Businesses and social media experts alike …

In Marketing Mistakes Happen. How to Handle Them in Stride.
Tuesday, 1 Mar, 2011 – 11:20 | No Comment
In Marketing Mistakes Happen. How to Handle Them in Stride.

In marketing mistakes often happen.  In social media marketing there was the famous #MotrinMoms fiasco.  In traditional marketing Groupon has recently come under attack for their *insensitive* commercial during the superbowl.  In the case of …