I was doing a keynote speech for a trade show a few months ago and was asked why so many companies struggle with social media marketing.  You don’t hear that people don’t “get” TV or …

In a recent post on TechCrunch Facebook developers revealed some of the Secret Sauce behind the algorithm that determines what shows up on the Facebook News Feed.
The News Feed is the first thing that a …

Last week at ad:tech San Francisco there was a lot of talk about media and the impact that blogs and social media are having on traditional news.  I’m not a news expert, and have never …

The Early Days of Social Media
When social media first began to emerge as a marketing tool, it was relatively easy for brands to break through and connect with consumers.
Consumers were curious about why brands were …

As you may know, I had a busy November – I spent a week in NY for the ad:tech conference (disclosure – they are a client) and then went to PubCon Las Vegas.  I wanted …

I was putting together a tracking report for a client last week and was looking to get as much historical search volume behind a few keywords on twitter as possible.  The goal was to show …

 
Brands are kind of like teenagers – they want to be popular and have everyone like them.  In the effort to be the cool kid on the block, brands make many of the same mistakes …

The social media session at SES Chicago (a Search Engine Strategies Conference) was a whirlwind of tips/ideas/thoughts about how to leverage social media for far more than just viral campaigns.  Taking a look through this you …

Add real value with your marketing was the theme of this session by Bob Gilbreath, CMO at Bridge Worldwide. This was probably my favorite presentation of the conference with a good mix of theory and …

LinkedIn announced today the launch of LinkedIn applications.  I know what you’re thinking…. no…. will the Facebook App spam hell now plague LinkedIn as well?  Fortunately, the answer is no.
What
Linked in is launching 10 applications …