I was recently reacquainted with an article that came out almost a year ago on Forbes called No You Can’t Pick My Brain. It Costs too Much. I posted the article on Facebook and received a bunch …

I was reading about the Chapstick social media fiasco on AdWeek today, and it struck me that there are a number of lessons that we can learn from this kind of mistake.

In case you missed …

Yes, that was a line from the Spice Girls. You are Welcome.
One of the biggest challenges for businesses on Facebook (or on any social media channel) is to understand the actual content that will drive …

Big News!!!!! I’m excited to announce the release of my new book “Social Media Field Guide” as it hits Amazon.com and will soon hit the shelves at select bookstores! Many of you probably …

This was probably one of the best quotes of ad:tech San Francisco (yes, I know that was a while ago).
Marketers have become so obsessed with measuring how many fans (now likes) or followers they have …

Yesterday I had a news crew in my office to talk about how social media might play a role in finding a missing teenager.  You can see the news video below with reporter Joe Webb …

Last week at ad:tech San Francisco there was a lot of talk about media and the impact that blogs and social media are having on traditional news.  I’m not a news expert, and have never …

The Early Days of Social Media
When social media first began to emerge as a marketing tool, it was relatively easy for brands to break through and connect with consumers.
Consumers were curious about why brands were …

As you may know, I had a busy November – I spent a week in NY for the ad:tech conference (disclosure – they are a client) and then went to PubCon Las Vegas.  I wanted …

I was putting together a tracking report for a client last week and was looking to get as much historical search volume behind a few keywords on twitter as possible.  The goal was to show …