The Early Days of Social Media
When social media first began to emerge as a marketing tool, it was relatively easy for brands to break through and connect with consumers.
Consumers were curious about why brands were …

As you may know, I had a busy November – I spent a week in NY for the ad:tech conference (disclosure – they are a client) and then went to PubCon Las Vegas.  I wanted …

I was putting together a tracking report for a client last week and was looking to get as much historical search volume behind a few keywords on twitter as possible.  The goal was to show …

 
Brands are kind of like teenagers – they want to be popular and have everyone like them.  In the effort to be the cool kid on the block, brands make many of the same mistakes …

The social media session at SES Chicago (a Search Engine Strategies Conference) was a whirlwind of tips/ideas/thoughts about how to leverage social media for far more than just viral campaigns.  Taking a look through this you …

Add real value with your marketing was the theme of this session by Bob Gilbreath, CMO at Bridge Worldwide. This was probably my favorite presentation of the conference with a good mix of theory and …

LinkedIn announced today the launch of LinkedIn applications.  I know what you’re thinking…. no…. will the Facebook App spam hell now plague LinkedIn as well?  Fortunately, the answer is no.
What
Linked in is launching 10 applications …