The Biggest Problem with Social Media Marketing?  It is Free. Sort of.
Fri, 27/08/10 – 14:00 | 2 Comments

I was doing a keynote speech for a trade show a few months ago and was asked why so many companies struggle with social media marketing.  You don’t hear that people don’t “get” TV or …

Read the full story »
Book Reviews

Read book reviews by The Marketess on the latest business, marketing and social media books.

Branding

The Marketess shares branding tips learned at one of the best branding companies in the world.

News & General

Look for marketing news, reviews, conference coverage and everything else.

Social Media

From blogging to twitter to facebook to myspace to outreach and beyond…

Start-up & Small Biz

Marketing a start-up or small biz presents unique challenges… Let’s talk about them.

Home » Archive by Category

Articles in News & General

Best Buy TwelpForce – Success or Failure?
Wednesday, 2 Jun, 2010 – 10:22 | 2 Comments
Best Buy TwelpForce – Success or Failure?

A few weeks ago I was looking for social media examples from big companies and I came across the Best Buy Twelp Force campaign.  I heard about the campaign originally last year when it was …

Blogs are Like WalMart and Video Didn’t Kill the Radio Star – Traditional Media Reinvention
Wednesday, 28 Apr, 2010 – 2:18 | 2 Comments
Blogs are Like WalMart and Video Didn’t Kill the Radio Star – Traditional Media Reinvention

Last week at ad:tech San Francisco there was a lot of talk about media and the impact that blogs and social media are having on traditional news.  I’m not a news expert, and have never …

Help Me Keep it Real – 10 Goals (NOT Resolutions) for 2010
Wednesday, 20 Jan, 2010 – 15:01 | 12 Comments
Help Me Keep it Real – 10 Goals (NOT Resolutions) for 2010

This post is a detour from my regular marketing posts….. please disregard if you are not interested in the personal randomness.
Over the weekend I was reflecting on last year and thinking about this year and …

Recap from Ad:tech NY – Digital Poised for Growth, Social and Mobile HAWT.
Thursday, 3 Dec, 2009 – 11:08 | One Comment
Recap from Ad:tech NY – Digital Poised for Growth, Social and Mobile HAWT.

As you may know, I had a busy November – I spent a week in NY for the ad:tech conference (disclosure – they are a client) and then went to PubCon Las Vegas.  I wanted …

Facebook Marketing – Getting the Most out of Facebook – The Circuit Cincinnati
Tuesday, 1 Dec, 2009 – 9:20 | One Comment
Facebook Marketing – Getting the Most out of Facebook – The Circuit Cincinnati

A few weeks ago I had the pleasure of presenting to the Circuit – an IT Networking Group based in Cincinnati.
I presented on Facebook Marketing – how to get more out of Facebook.
Most of the …

Do Big Companies get Social Media? Interview with me at SES Toronto
Sunday, 4 Oct, 2009 – 10:31 | No Comment

I had the pleasure of speaking at Search Engine Strategies Toronto on a panel about big companies and social media.  You can see my post on the presentation here (this slideshow was actually featured by …

Cincinnati’s Biggest Digital Event – Will You Be There?
Wednesday, 23 Sep, 2009 – 10:29 | 2 Comments
Cincinnati’s Biggest Digital Event – Will You Be There?

My blog post today is inspired by going through a final call with my panelists for the Digital Hub Conference tomorrow.
Tomorrow is the start of the Digital Hub Conference (or non-conference), the biggest and best …

7 Biggest Mistakes Companies Make in Social Media
Tuesday, 30 Jun, 2009 – 11:10 | 5 Comments
7 Biggest Mistakes Companies Make in Social Media

I gave this presentation at Search Engine Strategies Toronto a few weeks ago.  There is definitely a place for companies to engage in Social Media – people talk about their problems all the time, and …

Online Brand and Reputation Management – American Marketing Association
Wednesday, 8 Apr, 2009 – 20:50 | 9 Comments
Online Brand and Reputation Management – American Marketing Association

Today I had the pleasure of  presenting to the Word of Mouth group of the AMA (American Marketing Association).  We had a great discussion about Online Brand and Reputation Management and social media.
Attached below is …

Engaging in Social Media – Presentation at SES London
Friday, 27 Feb, 2009 – 13:11 | 2 Comments
Engaging in Social Media – Presentation at SES London

I recently spoke at SES (Search Engine Strategies) London on a panel about social media, and I gave a presentation on engaging in social media.  Check out my fellow panelists (who are extremely smart women …

Get Adobe Flash playerPlugin by wpburn.com wordpress themes