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Help Me Keep it Real – 10 Goals (NOT Resolutions) for 2010

Wednesday, 20 Jan, 2010 – 15:01 | 11 Comments

This post is a detour from my regular marketing posts….. please disregard if you are not interested in the personal randomness.
Over the weekend I was reflecting on last year and thinking about this year and …

Recap from Ad:tech NY – Digital Poised for Growth, Social and Mobile HAWT.

Thursday, 3 Dec, 2009 – 11:08 | One Comment

As you may know, I had a busy November – I spent a week in NY for the ad:tech conference (disclosure – they are a client) and then went to PubCon Las Vegas. I wanted …

Facebook Marketing – Getting the Most out of Facebook – The Circuit Cincinnati

Tuesday, 1 Dec, 2009 – 9:20 | One Comment

A few weeks ago I had the pleasure of presenting to the Circuit – an IT Networking Group based in Cincinnati.
I presented on Facebook Marketing – how to get more out of Facebook.
Most of the …

Do Big Companies get Social Media? Interview with me at SES Toronto

Sunday, 4 Oct, 2009 – 10:31 | No Comment

I had the pleasure of speaking at Search Engine Strategies Toronto on a panel about big companies and social media. You can see my post on the presentation here (this slideshow was actually featured by …

Cincinnati’s Biggest Digital Event – Will You Be There?

Wednesday, 23 Sep, 2009 – 10:29 | 2 Comments

My blog post today is inspired by going through a final call with my panelists for the Digital Hub Conference tomorrow.
Tomorrow is the start of the Digital Hub Conference (or non-conference), the biggest and best …

7 Biggest Mistakes Companies Make in Social Media

Tuesday, 30 Jun, 2009 – 11:10 | 5 Comments

I gave this presentation at Search Engine Strategies Toronto a few weeks ago. There is definitely a place for companies to engage in Social Media – people talk about their problems all the time, and …

Online Brand and Reputation Management – American Marketing Association

Wednesday, 8 Apr, 2009 – 20:50 | 7 Comments

Today I had the pleasure of presenting to the Word of Mouth group of the AMA (American Marketing Association). We had a great discussion about Online Brand and Reputation Management and social media.
Attached below is …

Engaging in Social Media – Presentation at SES London

Friday, 27 Feb, 2009 – 13:11 | 2 Comments

I recently spoke at SES (Search Engine Strategies) London on a panel about social media, and I gave a presentation on engaging in social media. Check out my fellow panelists (who are extremely smart women …

What You’ll Find when you open Pandora’s Box? A GREAT lesson in Community Building.

Tuesday, 3 Feb, 2009 – 17:15 | 2 Comments

Cincinnati hosted Pandora Founder Tim Westergren who shared with us the inspiring story of Pandora at the Fifth Social Media Breakfast.
Pandora Quick Facts

Pandora has 22 million registered users
Pandora’s …

4 Tips for Website Sales Optimization from SES Chicago

Friday, 12 Dec, 2008 – 13:11 | One Comment

The SES conference covered more than just search (in fact, most of my posts from the conference will cover topics other than search). Ethan Giffin, CEO of Groove Commerce shared some great tips on optimizing …