A few weeks ago I was looking for social media examples from big companies and I came across the Best Buy Twelp Force campaign.  I heard about the campaign originally last year when it was …

Last week at ad:tech San Francisco there was a lot of talk about media and the impact that blogs and social media are having on traditional news.  I’m not a news expert, and have never …

This post is a detour from my regular marketing posts….. please disregard if you are not interested in the personal randomness.
Over the weekend I was reflecting on last year and thinking about this year and …

As you may know, I had a busy November – I spent a week in NY for the ad:tech conference (disclosure – they are a client) and then went to PubCon Las Vegas.  I wanted …

A few weeks ago I had the pleasure of presenting to the Circuit – an IT Networking Group based in Cincinnati.
I presented on Facebook Marketing – how to get more out of Facebook.
Most of the …

I had the pleasure of speaking at Search Engine Strategies Toronto on a panel about big companies and social media.  You can see my post on the presentation here (this slideshow was actually featured by …

My blog post today is inspired by going through a final call with my panelists for the Digital Hub Conference tomorrow.
Tomorrow is the start of the Digital Hub Conference (or non-conference), the biggest and best …

I gave this presentation at Search Engine Strategies Toronto a few weeks ago.  There is definitely a place for companies to engage in Social Media – people talk about their problems all the time, and …

Today I had the pleasure of  presenting to the Word of Mouth group of the AMA (American Marketing Association).  We had a great discussion about Online Brand and Reputation Management and social media.
Attached below is …

I recently spoke at SES (Search Engine Strategies) London on a panel about social media, and I gave a presentation on engaging in social media.  Check out my fellow panelists (who are extremely smart women …