Marketers often talk about passionate brand enthusiasts and using social media and customer service as tools to create brand loyalists and enthusiasts.
The secret truth is that getting people to like you is often as simple …

I had the honor and priviledge of speaking at wordcamp columbus on Saturday.  First of all, what a great event – props go out to the organizers for putting on such a wonderful event.
Second, I …

Measurements matter.  Especially online.  The internet has given us the power to track and measure all sorts of things, and it is easy to get caught up in the numbers.  The problem with focusing on …

This post is a little late and definitely overdue.  I wanted to share with you the presentation that I gave at PubCon South on Online Brand and Reputation Management.
Online Brand and Reputation Management Pub Con …

On my way to Vegas for CES (#CES), Affiliate Summit West (#asw09) and WordCamp Las Vegas (#wordcamplv)  I had the pleasure of a sweet 2 hour layover at the Cleveland airport.

While wandering around I came …

 
Brands are kind of like teenagers – they want to be popular and have everyone like them.  In the effort to be the cool kid on the block, brands make many of the same mistakes …

Yesterday there was an ariticle in the Cincinnati Enquirer about a marketing partnership between the Cincinnati Zoo and the Creationist Museum.  What started as an innocent marketing program – get a discount when you visit …

So…. what is a brand?  And why does it matter?  This blog will cover LOTS of branding stuff, so lets get started with the basics.
Before we even get into “what” a brand is, let me …