I was recently reacquainted with an article that came out almost a year ago on Forbes called No You Can’t Pick My Brain. It Costs too Much. I posted the article on Facebook and received a bunch …

In gearing up for SXSW, and with a panel proposal about creating WOW and standing out with STUNTS at SXSW, I was thinking about how companies can market at an event like SXSW.  At SXSW, …

I just got off of a VERY frustrating phone call with the company that handles insurance for my cell phone company.  I had a number of problems with them, but what really put me over …

Sometimes, I get sick of hearing myself talk about “Social Media”, “Humanizing Your Brand” and “Conversations”.  Today I am going to tell you a story instead.
The reality is that people want to feel like they …

Yesterday I arrived home from Oklahoma City (I was speaking at the Women Entrepreneurs Inspire conference) and when collecting my mail my attention was drawn to a brown envelope that said Important Information Enclosed.  It …

Marketers often talk about passionate brand enthusiasts and using social media and customer service as tools to create brand loyalists and enthusiasts.
The secret truth is that getting people to like you is often as simple …

I had the honor and priviledge of speaking at wordcamp columbus on Saturday.  First of all, what a great event – props go out to the organizers for putting on such a wonderful event.
Second, I …

Measurements matter.  Especially online.  The internet has given us the power to track and measure all sorts of things, and it is easy to get caught up in the numbers.  The problem with focusing on …

This post is a little late and definitely overdue.  I wanted to share with you the presentation that I gave at PubCon South on Online Brand and Reputation Management.
Online Brand and Reputation Management Pub Con …

On my way to Vegas for CES (#CES), Affiliate Summit West (#asw09) and WordCamp Las Vegas (#wordcamplv)  I had the pleasure of a sweet 2 hour layover at the Cleveland airport.

While wandering around I came …