Fri, 25/01/13 – 6:49 | No Comment

Today is finally the day
I am really excited to announce my newest book is NOW AVAILABLE –  Visual Social Media Marketing: Harnessing Images, Instagram, Infographics and Pinterest to Grow Your Business Online.
About 6 …

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Articles in Branding

The Art of Enchantment with Guy Kawasaki at #BoldFusion Cincinnati
Thursday, 29 Nov, 2012 – 15:04 | No Comment
The Art of Enchantment with Guy Kawasaki at #BoldFusion Cincinnati

I’ve had the opportunity to hear Guy speak a number of times, and was even at a party at his house a few years ago.  This year I had the opportunity to hear him talk …

Show Don’t Tell: Good Marketing Isn’t about Irrelevant Messages
Friday, 16 Nov, 2012 – 14:54 | No Comment
Show Don’t Tell: Good Marketing Isn’t about Irrelevant Messages

As you probably know, I live in Cincinnati, and the Cincinnati airport CVG has had the highest fares in the nation.  Yes, the most expensive airport to fly from in America has been Cincinnati, an …

70% of CEOs Have Lost Trust In Marketers: What is the Problem and What do We Do About It?
Thursday, 15 Nov, 2012 – 9:50 | No Comment
70% of CEOs Have Lost Trust In Marketers: What is the Problem and What do We Do About It?

Bryan Eisenberg shared an article today from Marketing Week that claims that 70% of CEOs have lost trust in marketers.
The reasons?

They can’t justify ROI
They have “continuously failed” to prove marketing strategies and campaigns delivered business …

Value Added Marketing: An Election Example
Monday, 12 Nov, 2012 – 9:53 | No Comment
Value Added Marketing: An Election Example

I know that we are all glad that the election is finally over and hopefully the charged political commentary across our social network feeds will finally come to an end.
Now that the election is over, marketing …

Dasani Facebook App – “Recycle” your Photos and Get a Great Cover Image
Tuesday, 22 May, 2012 – 9:16 | No Comment
Dasani Facebook App – “Recycle” your Photos and Get a Great Cover Image

 
These days it seems like every brand has a Facebook application…. and personally, I find very few of them at all interesting or engaging.  I came across the Dasani photosynthesis application (I think through an …

You Can Pick My Brain. Just Not For Free.
Thursday, 5 Jan, 2012 – 10:43 | 9 Comments
You Can Pick My Brain. Just Not For Free.

I was recently reacquainted with an article that came out almost a year ago on Forbes called No You Can’t Pick My Brain. It Costs too Much. I posted the article on Facebook and received a bunch …

Why don’t companies appreciate their customers?
Tuesday, 20 Sep, 2011 – 12:25 | No Comment
Why don’t companies appreciate their customers?

In gearing up for SXSW, and with a panel proposal about creating WOW and standing out with STUNTS at SXSW, I was thinking about how companies can market at an event like SXSW.  At SXSW, …

How Treating People Well via Customer Service Grows Your Brand
Tuesday, 13 Sep, 2011 – 12:05 | 2 Comments
How Treating People Well via Customer Service Grows Your Brand

I just got off of a VERY frustrating phone call with the company that handles insurance for my cell phone company.  I had a number of problems with them, but what really put me over …

Can You Make Your Business More Personal?
Friday, 21 Jan, 2011 – 12:42 | 3 Comments
Can You Make Your Business More Personal?

Sometimes, I get sick of hearing myself talk about “Social Media”, “Humanizing Your Brand” and “Conversations”.  Today I am going to tell you a story instead.
The reality is that people want to feel like they …

Deception Marketing – Losing Trust for your Brand and Annoying People
Wednesday, 31 Mar, 2010 – 11:25 | 6 Comments
Deception Marketing – Losing Trust for your Brand and Annoying People

Yesterday I arrived home from Oklahoma City (I was speaking at the Women Entrepreneurs Inspire conference) and when collecting my mail my attention was drawn to a brown envelope that said Important Information Enclosed.  It …