The Biggest Problem with Social Media Marketing? It is Free. Sort of.
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The Biggest Problem with Social Media Marketing? It is Free. Sort of.
Fri, 27/08/10 – 14:00 | 2 Comments

I was doing a keynote speech for a trade show a few months ago and was asked why so many companies struggle with social media marketing.  You don’t hear that people don’t “get” TV or …

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Book Review: The New Rules of PR and Marketing – A Great Read
Friday, 2 Apr, 2010 – 11:26 | No Comment
Book Review: The New Rules of PR and Marketing – A Great Read

This is one of my favorite books on social media marketing because it focuses on more than just conceptual ideas.  It gives you real examples and practical advice for how to build your brand online.  …

Book Review Personality Not Included
Thursday, 29 Jan, 2009 – 7:09 | 5 Comments
Book Review Personality Not Included

Category: Marketing – Branding
I was fortunate enough to get a copy of Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back by Rohit Bhargava for free at a BlogHer …

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