Articles by Krista Neher
Marketing junkie specializing in branding on-line and digital.
There have been lots of posts on Magpie – a new service that periodically places ads in your tweets (or twitter stream) and shares the revenue with you. Essentially, if you sign up for …
As if we aren’t already overwhelmed with advertising, Cincinnati Bell has a new product that will not only bring more ads into your life, but will also make all of your friends hate you. Seriously. …
Add real value with your marketing was the theme of this session by Bob Gilbreath, CMO at Bridge Worldwide. This was probably my favorite presentation of the conference with a good mix of theory and …
The digital non-conference conference put on by the AdClub Cincinnati session “Digital Technology Goes Beyond the Computer Screen, Way Beyond” talked about new technologies, but the “money” of the session was about when, why and …
One of the themes of the Keynote by Adam Symson, EVP of Interactive at E.W. Scripps Television Group was bringing quality and marketing principles into online marketing (you can see more details of his presentation …
The exhibit hall at ad:tech was HUGE!!! With so many companies fighting for attention companies really had to work hard to lure you in and get 5 minutes to pitch you on their shiny new …
“Not only is the advertising industry somewhat desperate looking around the corner into 2009… Not only will advertising revenues go down, viewership will continue to disintegrate and go places where there isn’t any advertising.” – …
OK, so you’re interested in exhibiting at conferences. GREAT IDEA. Depending on your industry hitting the conference circuit can be a great way to reach high value customers and especially the influencers.
Why? Generally only those …
A logo is one of the more important things for any small business or startup. While for some, a logo seems like a difficult and potentially expensive task, the reality is that you can create …
So…. what is a brand? And why does it matter? This blog will cover LOTS of branding stuff, so lets get started with the basics.
Before we even get into “what” a brand is, let me …
