Articles by Krista Neher
Marketing junkie specializing in branding on-line and digital.
Companies are flocking to twitter as it continues to grow, but many struggle with how to measure the effectiveness of their twitter campaigns.
Measurement continues to be an issue for twitter overall, but fortunately, there are …
My blog post today is inspired by going through a final call with my panelists for the Digital Hub Conference tomorrow.
Tomorrow is the start of the Digital Hub Conference (or non-conference), the biggest and best …
Social networks are the shiny new toy and every marketer wants to be on one. First it was Myspace, then Facebook and now LinkedIn is emerging as a new opportunity for marketers.
While there is no …
A few weeks ago I had the opportunity to attend Ad:tech Chicago and listen to some twleaders (twitter leaders – yes it is now officially “hip” to combine any word with twitter by adding tw …
Linkedin is a powerful yet underutilized social network. While LinkedIn pales in size vs. Facebook, it can provide significant opportunities for marketers. Unfortunately, many Linkedin users never get further than creating a profile and adding …
I work with a lot of different clients on social media strategy – big, small, corporate, agencies, small businesses, individuals – and one thing they all have in common is a tendency to focus on …
I recently went to a gun range (as a Canadian living the US I am mildly obsessed with American Gun Culture). The experience was thrilling and exciting and fun and scary all at once, and …
I gave this presentation at Search Engine Strategies Toronto a few weeks ago. There is definitely a place for companies to engage in Social Media – people talk about their problems all the time, and …
As you may know, I’m speaking at Search Engine Strategies Toronto next week (June 8 – 10) at the panel “Social Media: Do big companies get it?”. I’ve been doing social media work with P&G, …
I had the honor and priviledge of speaking at wordcamp columbus on Saturday. First of all, what a great event – props go out to the organizers for putting on such a wonderful event.
Second, I …
