Articles by Krista Neher
Marketing junkie specializing in branding on-line and digital.
The Early Days of Social Media
When social media first began to emerge as a marketing tool, it was relatively easy for brands to break through and connect with consumers.
Consumers were curious about why brands were …
Marketers often talk about passionate brand enthusiasts and using social media and customer service as tools to create brand loyalists and enthusiasts.
The secret truth is that getting people to like you is often as simple …
This post is a detour from my regular marketing posts….. please disregard if you are not interested in the personal randomness.
Over the weekend I was reflecting on last year and thinking about this year and …
As you may know, I had a busy November – I spent a week in NY for the ad:tech conference (disclosure – they are a client) and then went to PubCon Las Vegas. I wanted …
A few weeks ago I had the pleasure of presenting to the Circuit – an IT Networking Group based in Cincinnati.
I presented on Facebook Marketing – how to get more out of Facebook.
Most of the …
I was putting together a tracking report for a client last week and was looking to get as much historical search volume behind a few keywords on twitter as possible. The goal was to show …
I was recently at a Cincinnati Web Entrepreneurs Meetup, and we had a brief discussion about asking people to do something for you. The reality is that if you are nice and respectful and people …
Community management is emerging as an important role for companies participating in social media. As with any new role is takes some time to figure out exactly what the role entails and how to execute …
I had the pleasure of speaking at Search Engine Strategies Toronto on a panel about big companies and social media. You can see my post on the presentation here (this slideshow was actually featured by …
This is a presentation that I gave to executives at the European American Chamber of Commerce.
Introduction To Social Media
View more presentations from Krista Neher.
Here are some of the key ideas of the presentation.
Social Media is …
