Fri, 25/01/13 – 6:49 | No Comment

Today is finally the day
I am really excited to announce my newest book is NOW AVAILABLE –  Visual Social Media Marketing: Harnessing Images, Instagram, Infographics and Pinterest to Grow Your Business Online.
About 6 …

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Articles by Krista Neher

Marketing junkie specializing in branding on-line and digital.

My Third Book: Visual Social Media Marketing: Harnessing Images, Instagram, Infographics and Pinterest to Grow Your Business Online
Friday, 25 Jan, 2013 – 6:49 | No Comment

Today is finally the day
I am really excited to announce my newest book is NOW AVAILABLE –  Visual Social Media Marketing: Harnessing Images, Instagram, Infographics and Pinterest to Grow Your Business Online.
About 6 …

The Art of Enchantment with Guy Kawasaki at #BoldFusion Cincinnati
Thursday, 29 Nov, 2012 – 15:04 | No Comment
The Art of Enchantment with Guy Kawasaki at #BoldFusion Cincinnati

I’ve had the opportunity to hear Guy speak a number of times, and was even at a party at his house a few years ago.  This year I had the opportunity to hear him talk …

Show Don’t Tell: Good Marketing Isn’t about Irrelevant Messages
Friday, 16 Nov, 2012 – 14:54 | No Comment
Show Don’t Tell: Good Marketing Isn’t about Irrelevant Messages

As you probably know, I live in Cincinnati, and the Cincinnati airport CVG has had the highest fares in the nation.  Yes, the most expensive airport to fly from in America has been Cincinnati, an …

70% of CEOs Have Lost Trust In Marketers: What is the Problem and What do We Do About It?
Thursday, 15 Nov, 2012 – 9:50 | No Comment
70% of CEOs Have Lost Trust In Marketers: What is the Problem and What do We Do About It?

Bryan Eisenberg shared an article today from Marketing Week that claims that 70% of CEOs have lost trust in marketers.
The reasons?

They can’t justify ROI
They have “continuously failed” to prove marketing strategies and campaigns delivered business …

Value Added Marketing: An Election Example
Monday, 12 Nov, 2012 – 9:53 | No Comment
Value Added Marketing: An Election Example

I know that we are all glad that the election is finally over and hopefully the charged political commentary across our social network feeds will finally come to an end.
Now that the election is over, marketing …

Are You in the Business of Getting Likes on Facebook?
Thursday, 21 Jun, 2012 – 9:37 | 2 Comments
Are You in the Business of Getting Likes on Facebook?

No.  You are in the business of what you actually do….  designing sneakers, selling soap or offering accounting services.  Whatever business your in, that is what you actually do.  Unless you are in the business of …

The 2 Minute Social Media Post Rule
Tuesday, 5 Jun, 2012 – 14:30 | One Comment
The 2 Minute Social Media Post Rule

The Biggest Problem with Social Media
I have said for a while in my training now that the biggest problem with social media is that it is free.  What I mean by this is that brands …

Dasani Facebook App – “Recycle” your Photos and Get a Great Cover Image
Tuesday, 22 May, 2012 – 9:16 | No Comment
Dasani Facebook App – “Recycle” your Photos and Get a Great Cover Image

 
These days it seems like every brand has a Facebook application…. and personally, I find very few of them at all interesting or engaging.  I came across the Dasani photosynthesis application (I think through an …

Marketers: Don’t Forget How REAL, NORMAL People Act
Tuesday, 15 May, 2012 – 11:58 | No Comment
Marketers: Don’t Forget How REAL, NORMAL People Act

I came across a really interesting infographic article this week about how marketers and advertisers differ from the average population.  It probably isn’t a surprise that marketers use social media more and are more active …

You Can Pick My Brain. Just Not For Free.
Thursday, 5 Jan, 2012 – 10:43 | 9 Comments
You Can Pick My Brain. Just Not For Free.

I was recently reacquainted with an article that came out almost a year ago on Forbes called No You Can’t Pick My Brain. It Costs too Much. I posted the article on Facebook and received a bunch …