The Marketess covers the wonderful world of marketing. Your Marketess, Krista Neher will share her experience, thoughts and ideas on what is new, interesting and usefully in marketing.

For a complete resume, consulting and speaking information go to www.kristaneher.com

Krista Neher is currently the CEO of Marketess, a marketing consultancy that emphasizes the creative use of technology and social media to grow brands online. Marketess has provided marketing solutions for Fortune 500 companies as well as start-ups and small businesses.  Marketess brings a unique combination of traditional marketing skills and experience, technical knowledge as well as creative new marketing approaches with an emphasis on online and social media marketing.

Krista has deep roots in marketing having worked at Procter and Gamble for 5+ years in a career spanning sales, finance and marketing. While at P&G Krista worked on the biggest brands and on some of the largest and most successful product launches. Prior to Marketess, Krista was the VP Marketing for Photrade.com, a technology start-up where she successfully used branding, strategic marketing, technology and social media to grow the business. Krista is an active blogger and social media enthusiast, blogging on technology, marketing, branding and social media.

Krista is Canadian, and since acquiring her green card in January of 2008, she now happily participates in the mockery of our socialist, maple-syrup loving, dog-sledding neighbours to the north.

Upon starting at Photrade Krista realized her dream to become further immersed in the world of technology-geekery and is now well on her way there. She has been mistaken for a programmer 3 times and counting.  She has acquired technical skills in design, css, html/xml, photoshop, illustrator and PHP programming.  Her technical skills have been used to create her blogs, which she did on her own, without any help.

Krista attends and speaks at conferences (Search Engine Strategies, BlogHer, BlogWorldExpo, BlogIndiana, Affiliate Summit, Wordcamp, CES, Digital Hub, Ad:tech….) and enjoys networking with smart and interesting people.  Krista is also a member of the American Marketing Association and The AdClub where she participates in local events and aids both organizations with their social media marketing strategies.

Krista Neher also writes a personal blog at Kribaby and for the ad:tech blog.

You can contact her at themarketess (at) gmail (dot) com