Online Brand Management with Social Media: My Presentation at PubCon 2011
PubCon is one of my favorite conferences to speak at every year, and I normally do a few different presentations at the event. Today I wanted to share with you my favorite presentation: Online Brand and Reputation Management.
Online reputation management is more important now than it ever was in the past.
While many brands focus on creating a beautiful website, they fail to remember that many people will see search results first. Search results will often impact what someone thinks of a brand before they ever make it to your perfectly crafted website.
The basic problem is that brand spending is out of synch with what is actually influencing purchases.
Online brand management can make or break your business online. Many brands do not effectively monitor ratings and review sites to understand how consumers perceive their brand.
We trust 2 things: People we know and people we don’t know. We don’t trust advertising.
This is why online reputation management is important. Consumers are forming their opinions based on what other people say about their brand. This means that it is vital to understand what people say and why, and respond accordingly.
See my presentation for some of the key points as to why online brand management is so important, and what you can do about it.