Fri, 25/01/13 – 6:49 | No Comment

Today is finally the day
I am really excited to announce my newest book is NOW AVAILABLE –  Visual Social Media Marketing: Harnessing Images, Instagram, Infographics and Pinterest to Grow Your Business Online.
About 6 …

Read the full story »
Book Reviews

Read book reviews by The Marketess on the latest business, marketing and social media books.

Branding

The Marketess shares branding tips learned at one of the best branding companies in the world.

News & General

Look for marketing news, reviews, conference coverage and everything else.

Social Media

From blogging to twitter to facebook to myspace to outreach and beyond…

Start-up & Small Biz

Marketing a start-up or small biz presents unique challenges… Let’s talk about them.

Home » Archive by Month

Article Archive for November 2011

Online Brand Management with Social Media: My Presentation at PubCon 2011
Tuesday, 29 Nov, 2011 – 7:55 | One Comment

PubCon is one of my favorite conferences to speak at every year, and I normally do a few different presentations at the event.  Today I wanted to share with you my favorite presentation: Online Brand …

What we Can Learn from the Chapstick ScrewUp
Tuesday, 1 Nov, 2011 – 14:01 | 3 Comments
What we Can Learn from the Chapstick ScrewUp

I was reading about the Chapstick social media fiasco on AdWeek today, and it struck me that there are a number of lessons that we can learn from this kind of mistake.

In case you missed …