Article Archive for August 2010
The Biggest Problem with Social Media Marketing? It is Free. Sort of.
I was doing a keynote speech for a trade show a few months ago and was asked why so many companies struggle with social media marketing. You don’t hear that people don’t “get” TV or …
What’s in it for me? Creating Great Marketing
Seriously, what is in it for me? That is what I care about. Whether it is your social media advertising, display ads or even traditional marketing. What is in it for me? Why should I …
