Article Archive for February 2010
Why Digital Marketing Requires a Learning Organization
I have been thinking a lot about learning and social media marketing lately (I am working on a series of white papers on this subject with some colleagues from P&G).
Today, marketers and ad agencies don’t …
Social Media Marketing – Just Showing Up Isn’t Good Enough Any More
The Early Days of Social Media
When social media first began to emerge as a marketing tool, it was relatively easy for brands to break through and connect with consumers.
Consumers were curious about why brands were …
