The Biggest Problem with Social Media Marketing?  It is Free. Sort of.
Fri, 27/08/10 – 14:00 | 2 Comments

I was doing a keynote speech for a trade show a few months ago and was asked why so many companies struggle with social media marketing.  You don’t hear that people don’t “get” TV or …

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Article Archive for October 2009

Want Something? All you have to do is ask! 5 Ways Asking Works.
Thursday, 29 Oct, 2009 – 1:52 | 4 Comments
Want Something?  All you have to do is ask! 5 Ways Asking Works.

I was recently at a Cincinnati Web Entrepreneurs Meetup, and we had a brief discussion about asking people to do something for you.  The reality is that if you are nice and respectful and people …

Community Management: 6 Ways to Be Strategic
Thursday, 22 Oct, 2009 – 12:12 | 7 Comments
Community Management: 6 Ways to Be Strategic

Community management is emerging as an important role for companies participating in social media.  As with any new role is takes some time to figure out exactly what the role entails and how to execute …

Do Big Companies get Social Media? Interview with me at SES Toronto
Sunday, 4 Oct, 2009 – 10:31 | No Comment

I had the pleasure of speaking at Search Engine Strategies Toronto on a panel about big companies and social media.  You can see my post on the presentation here (this slideshow was actually featured by …

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