Social Media Marketing – Just Showing Up Isn’t Good Enough Any More

The Early Days of Social Media
When social media first began to emerge as a marketing tool, it was relatively easy for brands to break through and connect with consumers.
Consumers were curious about why brands were …

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Article Archive for October 2009

Want Something? All you have to do is ask! 5 Ways Asking Works. Want Something?  All you have to do is ask! 5 Ways Asking Works.

I was recently at a Cincinnati Web Entrepreneurs Meetup, and we had a brief discussion about asking people to do something for you.  The reality is that if you are nice and respectful and people …

Community Management: 6 Ways to Be Strategic Community Management: 6 Ways to Be Strategic

Community management is emerging as an important role for companies participating in social media.  As with any new role is takes some time to figure out exactly what the role entails and how to execute …

Do Big Companies get Social Media? Interview with me at SES Toronto

I had the pleasure of speaking at Search Engine Strategies Toronto on a panel about big companies and social media.  You can see my post on the presentation here (this slideshow was actually featured by …

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