This is a presentation that I gave to executives at the European American Chamber of Commerce.
Introduction To Social Media
View more presentations from Krista Neher.

Here are some of the key ideas of the presentation.
Social Media is …

Companies are flocking to twitter as it continues to grow, but many struggle with how to measure the effectiveness of their twitter campaigns.
Measurement continues to be an issue for twitter overall, but fortunately, there are …

My blog post today is inspired by going through a final call with my panelists for the Digital Hub Conference tomorrow.
Tomorrow is the start of the Digital Hub Conference (or non-conference), the biggest and best …

Social networks are the shiny new toy and every marketer wants to be on one.  First it was Myspace, then Facebook and now LinkedIn is emerging as a new opportunity for marketers.
While there is no …

A few weeks ago I had the opportunity to attend Ad:tech Chicago and listen to some twleaders (twitter leaders – yes it is now officially “hip” to combine any word with twitter by adding tw …

Linkedin is a powerful yet underutilized social network.  While LinkedIn pales in size vs. Facebook, it can provide significant opportunities for marketers.  Unfortunately, many Linkedin users never get further than creating a profile and adding …