Social Media Marketing – Just Showing Up Isn’t Good Enough Any More

The Early Days of Social Media
When social media first began to emerge as a marketing tool, it was relatively easy for brands to break through and connect with consumers.
Consumers were curious about why brands were …

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Article Archive for September 2009

Presentation: Introduction to Social Media Presentation: Introduction to Social Media

This is a presentation that I gave to executives at the European American Chamber of Commerce.
Introduction To Social Media
View more presentations from Krista Neher.

Here are some of the key ideas of the presentation.
Social Media is …

21 Ways to Measure Your Twitter Account 21 Ways to Measure Your Twitter Account

Companies are flocking to twitter as it continues to grow, but many struggle with how to measure the effectiveness of their twitter campaigns.
Measurement continues to be an issue for twitter overall, but fortunately, there are …

Cincinnati’s Biggest Digital Event – Will You Be There? Cincinnati’s Biggest Digital Event – Will You Be There?

My blog post today is inspired by going through a final call with my panelists for the Digital Hub Conference tomorrow.
Tomorrow is the start of the Digital Hub Conference (or non-conference), the biggest and best …

Which Social Network to Use? Facebook vs. Linkedin vs. Myspace (Part 1 – Target Audience) Which Social Network to Use? Facebook vs. Linkedin vs. Myspace (Part 1 – Target Audience)

Social networks are the shiny new toy and every marketer wants to be on one.  First it was Myspace, then Facebook and now LinkedIn is emerging as a new opportunity for marketers.
While there is no …

11 Ways to make the most out of LinkedIn 11 Ways to make the most out of LinkedIn

Linkedin is a powerful yet underutilized social network.  While LinkedIn pales in size vs. Facebook, it can provide significant opportunities for marketers.  Unfortunately, many Linkedin users never get further than creating a profile and adding …

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