I was doing a keynote speech for a trade show a few months ago and was asked why so many companies struggle with social media marketing. You don’t hear that people don’t “get” TV or …
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I work with a lot of different clients on social media strategy – big, small, corporate, agencies, small businesses, individuals – and one thing they all have in common is a tendency to focus on …
This is one of my favorite books on social media marketing because it focuses on more than just conceptual ideas. It gives you real examples and practical advice for how to build your brand online. …
Yesterday I arrived home from Oklahoma City (I was speaking at the Women Entrepreneurs Inspire conference) and when collecting my mail my attention was drawn to a brown envelope that said Important Information Enclosed. It …
A few weeks ago I was looking for social media examples from big companies and I came across the Best Buy Twelp Force campaign. I heard about the campaign originally last year when it was …
Seriously, what is in it for me? That is what I care about. Whether it is your social media advertising, display ads or even traditional marketing. What is in it for me? Why should I …
As if we aren’t already overwhelmed with advertising, Cincinnati Bell has a new product that will not only bring more ads into your life, but will also make all of your friends hate you. Seriously. …
