The Biggest Problem with Social Media Marketing?  It is Free. Sort of.
Fri, 27/08/10 – 14:00 | 2 Comments

I was doing a keynote speech for a trade show a few months ago and was asked why so many companies struggle with social media marketing.  You don’t hear that people don’t “get” TV or …

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Article Archive for June 2009

7 Biggest Mistakes Companies Make in Social Media
Tuesday, 30 Jun, 2009 – 11:10 | 5 Comments
7 Biggest Mistakes Companies Make in Social Media

I gave this presentation at Search Engine Strategies Toronto a few weeks ago.  There is definitely a place for companies to engage in Social Media – people talk about their problems all the time, and …

Big Companies and Social Media – Interview with Guillaume Bouchard (SES Toronto)
Friday, 5 Jun, 2009 – 12:58 | One Comment
Big Companies and Social Media – Interview with Guillaume Bouchard (SES Toronto)

As you may know, I’m speaking at Search Engine Strategies Toronto next week (June 8 – 10) at the panel “Social Media: Do big companies get it?”.  I’ve been doing social media work with P&G, …

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