Social Media Marketing – Just Showing Up Isn’t Good Enough Any More

The Early Days of Social Media
When social media first began to emerge as a marketing tool, it was relatively easy for brands to break through and connect with consumers.
Consumers were curious about why brands were …

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Article Archive for June 2009

7 Biggest Mistakes Companies Make in Social Media 7 Biggest Mistakes Companies Make in Social Media

I gave this presentation at Search Engine Strategies Toronto a few weeks ago.  There is definitely a place for companies to engage in Social Media – people talk about their problems all the time, and …

Big Companies and Social Media – Interview with Guillaume Bouchard (SES Toronto) Big Companies and Social Media – Interview with Guillaume Bouchard (SES Toronto)

As you may know, I’m speaking at Search Engine Strategies Toronto next week (June 8 – 10) at the panel “Social Media: Do big companies get it?”.  I’ve been doing social media work with P&G, …

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