Home » Branding

Building Your Brand and Marketing Your Blog – WordCamp Columbus

Submitted by on Monday, 18 May 20094 Comments

wccbusI had the honor and priviledge of speaking at wordcamp columbus on Saturday.  First of all, what a great event – props go out to the organizers for putting on such a wonderful event.

Second, I wanted to share the presentations that I gave.  I divided the session into two distinct areas – First, how to build a brand for your blog, and Second, how to market your blog.

Building a Strong Brand

This presentation from WordCamp Columbus #wccbus covers how to build a strong brand online.  Brand building is what makes people fall in love with brands – it is the inspirational aspect of marketing.

The presentation includes 5 steps to effective brand building:

1) Assess the blogosphere or the landscape. Who are your competitors?  What are people already doing? What works?  What doesn’t?
2) Determine your Audience – Who are you trying to reach?  What are they interested in?  Where can you find them?
3) Define your brand – Where do you fit in?  What is your unique positioning? How will you be different?  What does your brand stand for?
4) Bring your brand to life - Execute against the desired position/look/feel/character that you want to build for your brand.
5) Brand building Principles - Clear Positioning, Single-Mindedness (don’t be afraid to be niche), Consistency and Personality.

Marketing Your Blog

The second half focused on Marketing your Blog.  How to build an audience for your blog – the focus wasn’t on quick traffic – more about creating a sustainable audience and community.

The key concepts covered in this presentation included:

5 ways to market your blog:

  1. Write Great Content – Write posts and headlines that travel.  Blog “readers” don’t read.  They scan.  amke your blog scannable.
  2. Make your blog Talkable – Empower your audience to spread great content.
  3. Make your blog Searchable – 20 – 50% of most blogger traffic comes from search.  Small adjustments can dramatically improve the amount and quality of your traffic.
  4. Build Community – Encourage and interact with participants on your blog and leverage social media to build community.
  5. Leverage Analytics and Stats – Analyze your current traffic to learn more about where to get traffic.


  • WordCamp Columbus recap posts « WordCamp Columbus – P2 said:

    [...] The Marketess – Building Your Brand and Marketing Your Blog – WordCamp Columbus [...]

  • Christian Lee said:

    mobile marketing will be open another market for goods and services just like in the internet”*.

  • Kylie Sanchez said:

    there is a rising trend in mobile marketing as mobile users grow–`

  • make ex want you back said:

    Excellent blog right here! Also your web site a lot up fast! What host are you the use of? Can I get your associate link to your host? I desire my site loaded up as quickly as yours lol.

Leave a comment!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.