Measurements matter.  Especially online.  The internet has given us the power to track and measure all sorts of things, and it is easy to get caught up in the numbers.  The problem with focusing on …

Today I had the pleasure of  presenting to the Word of Mouth group of the AMA (American Marketing Association).  We had a great discussion about Online Brand and Reputation Management and social media.
Attached below is …

I recently led a social media strategy presentation for a multi-functional marketing team.  I asked how many people were on twitter.  Almost every hand in the room went up.  Great (I thought).  I asked how …

I was recently at sxsw, where some of the best, brightest and most interesting people come together for 5 days of panels, networking, parties and discussions.

On the last evening an interesting debate ensued about what …