Comments on: Why Digital Marketing doesn’t work… yet. http://www.themarketess.com/2009/02/why-digital-marketing-doesnt-work-yet/ Using Social Media to Build Brands Online Thu, 05 Jan 2012 22:06:57 -0800 hourly 1 http://wordpress.org/?v=3.0.3 By: admin http://www.themarketess.com/2009/02/why-digital-marketing-doesnt-work-yet/comment-page-1/#comment-1258 admin Tue, 10 Feb 2009 18:12:13 +0000 http://www.themarketess.com/?p=232#comment-1258 Hi David Thanks for commenting... you make an interesting point. Perhaps we get the basics right early on and then spend time perfecting the communications... - Krista Hi David

Thanks for commenting… you make an interesting point. Perhaps we get the basics right early on and then spend time perfecting the communications…

- Krista

]]> By: David Esrati http://www.themarketess.com/2009/02/why-digital-marketing-doesnt-work-yet/comment-page-1/#comment-1257 David Esrati Mon, 09 Feb 2009 19:29:03 +0000 http://www.themarketess.com/?p=232#comment-1257 But the model from the 40's and 50's of sponsored content is making a huge comeback. Advertisers need to give something worthwhile back in exchange for their time. So, while the ads may have changed, the model of the past may still be working. But the model from the 40′s and 50′s of sponsored content is making a huge comeback. Advertisers need to give something worthwhile back in exchange for their time.
So, while the ads may have changed, the model of the past may still be working.

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