Comments on: Hey Everyone – Monetize Your Friends! http://www.themarketess.com/2008/11/hey-everyone-monetize-your-friends/ Using Social Media to Build Brands Online Thu, 05 Jan 2012 22:06:57 -0800 hourly 1 http://wordpress.org/?v=3.0.3 By: admin http://www.themarketess.com/2008/11/hey-everyone-monetize-your-friends/comment-page-1/#comment-28 admin Thu, 20 Nov 2008 18:24:33 +0000 http://www.themarketess.com/?p=140#comment-28 Hi MauserFan Thanks for clarifying - I am really surprised that 90% liked it since the sense I got both from people in the room as well as on twitter was quite negative. You are right in that people can choose to ad it, so in that sense it is lower risk. I just wonder if there are negative consequences from the people who have to listen to the ads (not by choice). Thanks a lot for contributing your thoughts and clarifying the details - I don't usually write negative posts... this just seemed such a contrast to "Marketing with Meaning" which was directly before it. There is also a more informational post that I wrote at the adclub blog http://www.adclubcincy.wordpress.com - less opinionated (although I may need to fix the 10% stat). - Krista Hi MauserFan

Thanks for clarifying – I am really surprised that 90% liked it since the sense I got both from people in the room as well as on twitter was quite negative.

You are right in that people can choose to ad it, so in that sense it is lower risk. I just wonder if there are negative consequences from the people who have to listen to the ads (not by choice).

Thanks a lot for contributing your thoughts and clarifying the details – I don’t usually write negative posts… this just seemed such a contrast to “Marketing with Meaning” which was directly before it. There is also a more informational post that I wrote at the adclub blog http://www.adclubcincy.wordpress.com – less opinionated (although I may need to fix the 10% stat).

- Krista

]]> By: MauserFan http://www.themarketess.com/2008/11/hey-everyone-monetize-your-friends/comment-page-1/#comment-27 MauserFan Thu, 20 Nov 2008 02:16:57 +0000 http://www.themarketess.com/?p=140#comment-27 Krista, you got a few facts wrong. Brian Duerring stated that when they tested with all Cinti Bell employees, only 10% opted out. You stated that 10% liked it. Reverse that. Also, you don't have to wait for the ad to finish to answer... it begins to ring immediately, so I imagine most people wouldn't get to listen to more than 10-15 seconds of advertising at most, unless you don't pickup. I doubt many consumers would choose to add this feature, so it's really a non issue. But as a business owner, I may want my phone and my company paid employee phones to have an ad about our latest product offering or something along those lines. To play debate team with myself... I also wouldn't want to pay $0.15 each time, just to give Xipto $0.05 and Cinti Bell $0.05 (and do I still get $ back? Seems silly). So in the end, Its interesting that the capability exists, but I doubt it will sell. He did mention a different product that allows me to get coupons right on my smart phone for things I buy at the store and I could scan a barcode on my phone screen at checkout. Now that sounds like a winning technology. I think they will have more interest in that product. Krista, you got a few facts wrong. Brian Duerring stated that when they tested with all Cinti Bell employees, only 10% opted out. You stated that 10% liked it. Reverse that.
Also, you don’t have to wait for the ad to finish to answer… it begins to ring immediately, so I imagine most people wouldn’t get to listen to more than 10-15 seconds of advertising at most, unless you don’t pickup.
I doubt many consumers would choose to add this feature, so it’s really a non issue. But as a business owner, I may want my phone and my company paid employee phones to have an ad about our latest product offering or something along those lines. To play debate team with myself… I also wouldn’t want to pay $0.15 each time, just to give Xipto $0.05 and Cinti Bell $0.05 (and do I still get $ back? Seems silly).
So in the end, Its interesting that the capability exists, but I doubt it will sell. He did mention a different product that allows me to get coupons right on my smart phone for things I buy at the store and I could scan a barcode on my phone screen at checkout. Now that sounds like a winning technology. I think they will have more interest in that product.

]]>