How to Get a Logo on the Cheap
A logo is one of the more important things for any small business or startup. While for some, a logo seems like a difficult and potentially expensive task, the reality is that you can create a great logo for any budget.
A great logo is really important – it is one of the first impressions that people will have of your business and it will be on EVERYTHING that you produce – your website, storefront, business cards, marketing materials, etc. I’ll post another article on how to create a killer logo.
Caution – creating a logo for free might not be the best choice. A logo is one of the key defining characteristics of your organization, so this is probably a good place to spend some money. That being said, if you can’t afford a logo, here are some free options that will get you something:
LogoEase – Totally free logo designer. They have an easy to use interface where you can choose your images/icons, colors and fonts. Create a logo and download it. All for free. No catch.
LogoDesignEngine – Totally free (you don’t even have to sign up) but the interface is clunky and the images to choose from aren’t great.
Free Logo Maker – Works similar to the other guys – pick your images and your font and customize with their online tool. You do get the logo for free, but if you want an ai file you have to pay 40 bucks.
LogoMaker – OK, this isn’t really free…. you can design your own logo using their tools – they have fonts, graphics, etc in an easy to use interface. You can even save it and try it on the web for free. If you like what you’ve created you can buy it for $49.
LogoYes – Works the same as the other guys – but if you want your logo it will cost you – $69.
If you are a small business and cash strapped, the cheap category is the place for you. There are potentially LOTS of different suppliers in this category, so please chime-in on the comments if there are any that you recommend that I may have missed.
E-lance – Elance is a great resource for small or cash-strapped businesses. Essentially, you can post a “job” ie. “I need a logo!!” and service providers will bid on your job. What makes e-lance great is that each provider has a profile on the site – you can see their work, how many jobs they have done and whether or not they did a good job.
GotLogos – They’ll create your logo for only $25. This will only get you a basic gif – you have to pay extra to get larger files (300 dpi) and color variations. But, for a basic logo it isn’t a bad starting point.
50 Dollar Logo – Like the name says, $50 for a logo You get 6 samples/concepts and unlimited revisions and redraws (wow). For a little extra they’ll also design your business cards and letterhead. Overall, pretty good value.
The Logo Company – For $125 you’ll get 5 samples/concepts and they give you the file in 3 sizes plus the vector (Got Logos charges extra for this). They do revisions on your choice of concept (they don’t say how many you get) and they offer a 100% money back guarantee!
Logo Design Pros – Packages here start at $195 and they offer a 100% money back guarantee “Get all your money-back if you do not like the logos we Logo design Prosdesign for you. No questions asked and no waiting for the refund!” The bad news? $195 will only get you 4 samples.
Logoworks – You can get a logo on logo works for $299. They have a cool system that they use upfront to get a feel for what you are looking for in a logo (ie. colors you like/don’t like, use of animals/icons, etc). You pay $99 to get started – if you don’t like any of the initial 10 concepts you can stop the process. But if you do like something you can pay an extra $200 for revisions and ownership of the logo.
Logo Mojo - Also costs $295 to get started. The advantage? You have 4 “sr. designers” working on your logo, 20 initial concpets and unlimited revisions (wow). Not bad for the price.
You want expensive? Hire a designer. Depending on how long it takes, how many revisions you have and how good/quick the designer is, this can actually be fairly cost effective. For example, if you find someone at $50/hour who can knock out a logo for you in 2 hours, you’ll only pay $100. If you have a comprehensive branding strategy, lots of decision-makers and want to see everything in 5 different options it could take you weeks.
The main advantage of hiring a designer is that you have more control and can have better communication. The online sites all have ways that they try to understand what you are looking for with various forms, color choices, questions, etc. Being able to have a live, descriptive conversation with a human being about what you want can get you better results both on the initial design and the revisions.
Have you tried any of these services? What did you think? Anything else you recommend? Share your tips and experiences in the comments.