I gave this presentation at Search Engine Strategies Toronto a few weeks ago. There is definitely a place for companies to engage in Social Media - people talk about their problems all the time, and …
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As you may know, I’m speaking at Search Engine Strategies Toronto next week (June 8 - 10) at the panel “Social Media: Do big companies get it?”. I’ve been doing social media work with P&G, so I’m really excited to be speaking on this panel (plus it is in Toronto - YAY).
Guillaume Bouchard, CEO of NVI will also be on the panel. I met him at pubcon south back in March (we ate crabs together), and he is not only a fun guy, but really smart too. In anticipation for Toronto next week I’ve done a short interview with Guillaume -but you’ll have to go to the conference to see him dance.
I’m the CEO and co-founder of NVI. I steer the company in a direction that makes sense in order to grow and take on bigger and bigger challenges. I let my team deliver the results, but I do also take part in consultation and strategy for our clients. Outside our company walls, I build relationships with future clients and partners, extending NVI’s philosophy. And I like to dance short dances.
While I wouldn’t call Electronic Arts a company that necessarily gets making video games anymore, I think at least someone there gets social media as far as social content. In Spore, users were able to make and upload YouTube videos of the creatures they created. This gave great buzz to the game as user creativity took advantage of a great sharing platform. While I think there is a large sense in which someone can *get* social media, I think each brand needs its own strategies, and the EA case is a good particular example.
Major TV broadcasting networks have been terrible, for the most part. They should have been at the forefront, guiding the ways the new media are used and content is disseminated. Instead, we’ve seen Viacom fighting YouTube, crappy streaming video interfaces, and valuable community engagement with content taking place predominantly on non-brand-owned platforms. Playing defense while playing catch-up, not realizing the social role of entertainment and how well it can be harnessed online, missing the point and complaining just like the music industry.
Be ready to adapt. By that I mean that putting out fires has reached a new level, and you have to be on your toes to respond to a crisis quickly and with intuition. Secondly, be ready to adapt. By that I mean understand that social media encompasses a variety of areas and potential strategies that should be considered and prioritized in different ways, and that the best strategy could very well be one that has never been done before. Finally, be ready to adapt. The available platforms and opportunities change quickly, and you have to pay attention to know which bandwagons to get on and which to avoid. While a lot of the general vibe of social media might not change much for a while, the tools, platforms, and techniques will.
Of course I will incorporate a short dance into my presentation. See question 1.
I’m looking forward to a great panel at SES Toronto - and can’t wait to see Guillame’s mad dance skillz.
I had the honor and priviledge of speaking at wordcamp columbus on Saturday. First of all, what a great event - props go out to the organizers for putting on such a wonderful event.
Second, I …
Measurements matter. Especially online. The internet has given us the power to track and measure all sorts of things, and it is easy to get caught up in the numbers. The problem with focusing on …
Today I had the pleasure of presenting to the Word of Mouth group of the AMA (American Marketing Association). We had a great discussion about Online Brand and Reputation Management and social media.
Attached below is …
I recently led a social media strategy presentation for a multi-functional marketing team. I asked how many people were on twitter. Almost every hand in the room went up. Great (I thought). I asked how …
This post is a little late and definitely overdue. I wanted to share with you the presentation that I gave at PubCon South on Online Brand and Reputation Management.
Online Brand and Reputation Management Pub Con …
I recently spoke at SES (Search Engine Strategies) London on a panel about social media, and I gave a presentation on engaging in social media. Check out my fellow panelists (who are extremely smart women …
Today I listened in to a GREAT webinar with David Meerman Scott, author of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach …
I recently learned about twitterhawk, a service that lets you “auto-tweet” based on certain characteristics.
How it Works
In check out their site (I haven’t used it yet) in their words:
“We’ll find people talking NOW about your …
But first, a history lesson…
Television adverting has been around since 1941. We’ve had 68 years to perfect it.
Radio advertising has been around since 1922. We’ve had 87 years to perfect it.
This is what TV advertising …
Cincinnati hosted Pandora Founder Tim Westergren who shared with us the inspiring story of Pandora at the Fifth Social Media Breakfast.
Pandora Quick Facts
Pandora has 22 million registered users
Pandora’s …